How TikTok works with creative partners

The TikTok content platform enables engagement between its users, content creators, and advertisers. Creative partners are an essential part of the ecosystem for enabling content creation as creative experts and facilitators of the creative production process. By working with TikTok, creative partners can find collaboration opportunities, engage in projects, manage deliverables, leverage TikTok insights, and build relationships within the TikTok ecosystem.

Types of TikTok creative partners

TikTok content and engagement can involve various types of creative partners with different areas of expertise and value brought to an advertiser collaboration.

• Creative production agencies who understand TikTok-first content and can provide end-to-end asset creation at scale

• Creative arms of media and ad agencies with production capabilities and understand media buying needs

• Talent agencies and multi-channel networks (MCNs) with the network to match advertisers with creator collaborators relevant for the content and audience

• Creator/influencer marketing agencies who specialize in creator-amplified campaigns for effective marketing

Learn more

• Learn more about TikTok One for Partners, the all-in-one software platform for agencies to find and execute branded content and creative projects on behalf of brands, and monetize creators they manage on TikTok.

• Learn more about TikTok Creative Exchange for partners, a creative partnership solution that allows advertisers and partners to collaborate and quickly produce and deliver large volumes of creative content.