How to access the Keyword Planner tool in TikTok Ads Manager

Last updated: March 2026

You can use the Search Ads Campaign Keyword Planner to gather insights on search volume, competition, and keyword opportunities for the optimal keywords strategy.


The Keyword Planner tool is available for Search Ads Campaigns targeting: United States, United Kingdom, Canada , Germany , France , Italy , Spain , Australia , Mexico , Brazil, Saudi Arabia, and United Arab Emirates.

How to access the Keyword Planner

To access the Keyword Planner tool in TikTok Ads Manager:

  1. Log in to TikTok Ads Manager.

  2. Select the Tools tab.

  3. Click Keyword planner.

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