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How to activate TikTok ads promotional codes

Last updated: April 2025

Note: The following article is currently only applicable for self-service customers in Vietnam, Japan, Taiwan, Malaysia, Indonesia and Thailand.


You might receive a promotional code, also known as a coupon or voucher, as part of a special offer. Promotional codes offer a credit to an advertiser's account and sometimes require you to meet certain criteria before the credit will show up in your account.


For example: We might have an offer like, "Spend 10,000 JPY, Get 10,000 JPY." In order to get the 10,000 JPY credit, you should make sure your promo codes are activated and then get at least 10,000 JPY worth of spendings (excluding taxes) after activating the code. After spending 10,000 JPY (excluding taxes), you'll then see the 10,000 JPY credit appear in your account within one day.

Before you begin

  • Be sure to check the terms that came with your promotional code for details about your offer.

  • Contact TikTok Business Support for more information about your ad credit if you do not see a credit reflected on your account.


How to activate TikTok ads promotional codes

Your promotional code may be automatically activated by TikTok Ads Manager. This typically occurs when we are offering special promotions to newly registered accounts. When you successfully create your account, your promo code will be activated thereafter.

How to activate TikTok ads promotional codes manually

Note: It takes time to calculate your spend, which means you might see your spend has already met certain criteria, but you still have not received your coupon credits. We will make sure your coupon credits will appear in your account within several hours.


Within 14 days of receiving your promotional code, follow these steps to activate:

  1. Log in to TikTok Ads Manager

  2. Go to the Tools tab.

  3. Under Settings, click Finance.

  4. Click the Redeem Coupon button in the upper-right corner of the page.

  5. After filling in your coupon code, click Activate.


Note: We only count the amount you spend after activating the code. If you spent 10,000 JPY before entering the code, that amount won't count toward your offer.


Once your promotional code is activated, you will see a progress bar on the TikTok Ads Manager homepage.

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