How to cancel the Organization Account update in the TikTok app

Last updated: July 2025

Campaign budget

  • ​Set your actual target campaign budget.

  • ​Make sure your ad group budget covers at least 50* target CPA when running App Install.

  • Ensure your ad group budget covers at least 20* target CPA while running either AEO or Conversions.

Number of ad groups

  • ​Ensure at least 3~5 unique and active ad groups per campaign, and 2-3 unique creatives per group.

  • Note: CBO does not function when there is only 1 ad active group in the campaign.

Optimizations

  • ​Wait for at least one day and 50 conversions before making new adjustments.

  • ​When adjusting your budget, try to control each adjustment within 30% of the current daily budget.

  • Note: TikTok Ads Manager requires all ad groups within a CBO campaign to apply the same optimization goal.

Conduct manual Split Tests

  • ​The Split Test feature on TikTok Ads Manager does not support CBO campaigns. We suggest you conduct manual A/B testing by creating 2 campaigns if needed.