How to create a Product GMV Max campaign in TikTok Ads Manager
Product GMV Max is an automated ad campaign type that chooses the products, creative assets and placement options that are most likely to encourage people to buy your products. You can create a Product GMV Max campaign in TikTok Ads Manager.
Before getting started
1. If you are from the seller's team
You'll need a TikTok Shop connected to your Business Center account.
You'll need to ensure the advertiser account you are using has GMV Max authorization for the shop you want to promote, which can be checked in Business Center or Seller Center
You'll need Admin or Advertising Manager permission for your Shop
Product GMV Max is currently available in Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Malaysia, Singapore and the United States
If you're already promoting certain products in Video Shopping Ads (VSA), Product Shopping Ads (PSA), or GMV Max campaigns, you'll need to remove those products from those campaigns or close the campaigns first
2. If you are from an agency that runs GMV Max campaigns for sellers, you can refer to detailed guidance
You'll need to have ad promotion access to the shop you want to promote, which can be checked in the Business Center
You'll need to ensure the advertiser account you are using has GMV Max authorization for the shop you want to promote, which can be checked in Business Center
You'll need to ensure you have operator or admin access to the advertiser account you are using
GMV Max is currently available in Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Malaysia, Singapore and the United States
If you're already promoting certain products in Video Shopping Ads (VSA), Product Shopping Ads (PSA), or GMV Max campaigns, you'll need to remove those products from those campaigns or close the campaigns first
How to create a Product GMV Max campaign in TikTok Ads Manager
Sign in to TikTok Ads Manager.
Click GMV Max at the top of your dashboard.
Choose the TikTok Shop you want to promote. If you can't see shops you want to promote,
You need to have a Business Center connected to the Shop. Note: if the shop you want to promote is in multiple Business Center, please choose the Business Center that also contains the advertiser account, TikTok account you want to use for GMV Max campaign
If you are an agency running GMV Max for sellers, you'll need have ad promotion access to the shop you want to promote.
If you are a seller running GMV Max for your own shop, you'll need Admin or Advertising Manager permission for your shop.
Your shop's operation country is within GMV Max available regions: GMV Max is only currently available in Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Singapore and the United States.
Click Next and then enter the overview page
Click Create GMV Max ads. If the button is disabled/greyed out, please check whether you have operator or admin access to the advertiser account, or if this advertiser account has been authorized to run GMV Max ads.
Click Promote products.
In the Products section, choose which products you want to promote in your campaign. Click Promote all products in TikTok Shop to promote your entire product list, or click +Add product to choose specific products.
If you create a GMV Max campaign for all products, all VSA and PSA ads will be automatically turned off across all ad accounts.
If you create GMV Max campaigns for specific products, all corresponding VSA and PSA ads for the selected products will be automatically turned off across all ad accounts.
In the Optimization goal section, choose an ROI target. You can follow the recommended target or choose your own.
In the Budget section, set a daily budget you want to spend on your campaign. You can follow the recommended budget or choose your own.
In the Schedule section, choose the date and time you want your campaign to begin. The campaign will run continuously after the scheduled start time.
When you're finished, click Publish.
Your Product GMV Max campaign will start at the time you scheduled.