How to create ads for Smart+ campaigns

Last updated: December 2025

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Ads, which function like a group of assets, are a flexible way to structure your Smart+ campaigns, giving you modular control over creatives, product sets, copy, and destinations, all within a single campaign.

How to create ads for new Smart+ campaigns

  1. From the campaign creation flow, select the three dots next to your ad group.

  2. Click + Add ad to create a new ad.

  3. Repeat step 2 to create more ads.

Create new asset group - screenshot

How to create ads for existing Smart+ campaigns

  1. Log in to TikTok Ads Manager.

  2. Select the Campaigns tab.

  3. Select the checkbox next to the ad group and the ads within.

  4. Click + Create. This will create a new ad.

  5. If you want to create more ads, select the three dots next to your ad group name, then choose + Add ad.

Asset group creation - GIF