About asset groups for Smart+ campaigns
Note: This feature may not be available to you yet. Reach out to your TikTok account manager or contact customer support for more information.
Asset groups, called "ads" in TikTok Ads Manager, are a flexible way to structure your Smart+ campaigns, giving you modular control over creatives, product sets, copy, and destinations, all within a single campaign. Each asset group is a container where you can combine videos/images, text, music, CTAs, URL, and product sets. You can have up to 30 unique asset groups per ad group. You can create and manage assets at the ad level.
Benefits
Modular creative construction: With asset groups, what used to require creating multiple campaigns to achieve can be consolidated into one, reducing set up time and making large scale execution simpler. Practically, this also enables multi-URL and multi-product sets within a single ad group, unlocking the ability to drive to multiple landing pages with respective product sets in a single campaign.
Flexible creative combination logic: You can generate multiple ads per asset group by mixing and matching up to 50 creatives (video/image/carousel) and 5 texts per group, giving you more control over creative-to-text matching. This also means a fixed video-to-text matching if there is only one video and one text in an asset group.
Key features
Each asset group supports up to 50 creatives (video, image, carousel, etc) and 5 texts.
You can customize the same or different settings across different asset groups for elements such as:
Catalog Product
Video/carousel/post/catalog creative
Text
Identity
Add on/product info card
CTA
Destination URL
Tracking module
