About ads for Smart+ campaigns
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Ads, which function like a group of assets, are a flexible way to structure your Smart+ campaigns, giving you modular control over creatives, product sets, copy, and destinations, all within a single campaign. Each ad is a container where you can combine videos/images, text, music, CTAs, URL, and product sets. You can have up to 30 unique ads per ad group. You can create and manage assets at the ad level.
Benefits
Modular creative construction: What used to require creating multiple campaigns to achieve can be consolidated into one, reducing set up time and making large scale execution simpler. Practically, this also enables multi-URL and multi-product sets within a single ad group, unlocking the ability to drive to multiple landing pages with respective product sets in a single campaign.
Flexible creative combination logic: You can generate multiple ads per asset group by mixing and matching up to 50 creatives (video/image/carousel) and 5 texts per ad, giving you more control over creative-to-text matching. This also means a fixed video-to-text matching if there is only one video and one text in an ad.
Key features
Each ad supports up to 50 creatives (video, image, carousel, etc) and 5 texts.
You can customize the same or different settings across different asset groups for elements such as:
Catalog Product
Video/carousel/post/catalog creative
Text
Identity
Add on/product info card
CTA
Destination URL
Tracking module
