How to create message events on TikTok Events Manager

Last updated: April 2025

Message events such as Conversations are used in the measurement, reporting, and optimization of your TikTok Messaging Ads campaigns. You can create message events as part of the integration flow on your Message Management Tool (MMT) directly or in TikTok Events Manager using the following steps:

  1. Log in to TikTok Ads Manager.

  2. Select Tools, then choose Events to enter Events Manager.

  3. Under Data Sources, select Connect data source from the left navigation bar.

  4. Choose Messaging.

Create message events - data source connection

5. Connect to an MMT by selecting from the popular MMT platforms listed or search for another.

6. Follow the integration flow on MMTs to finish the set up.

7. Once done, TikTok Events Manager (TTEM) will display the event set created on your MMT.

Message events steps 2