How to create TikTok Playable ads on TikTok Ads Manager
TikTok Playable ads are an interactive ad format that lets you showcase your app with a hands-on preview.
Before you begin
Playable ads are only available in the upgraded Smart+ experience.
This format is available only for TikTok placement.
Review the creative specifications for Playable materials.
How to set up a TikTok Playable ad campaign
Log in to TikTok Ads Manager.
Select + Create.
Select the App Promotion objective and choose App Install as the promotion type.
At the ad group level, choose the optimization objective that matches your goals. You can select Mobile App Install, App Event Optimization, or Value-Based Optimization (Highest Value or Target ROAS).
Make sure your available audience is at least Fairly Broad to help with scaling and delivery.
If you prefer your Playable ads serve only on TikTok, make sure to select TikTok as your placement.
At the ad level, upload your creative assets. You can upload your Playable ad directly by clicking + Add Creative, or you can upload it to the Creative Library first and then select it from there. We recommend using at least 6 video assets and one Playable ad per ad group.
Test your Playable ad to ensure it is functional. You can test it directly in TikTok Ads Manager or use the QR code generator to test it on a mobile device.
Note: TikTok Ads Manager will validate the technical requirements of your Playable ad, but it does not test for safe zones or general playability.
During your QA process, use the allowlisted safe zone overlays to check that your Playable ad's key elements do not overlap with the TikTok user interface.
Notes:
Performance data for campaigns using both video and Playable ads is aggregated at the ad group level. A performance breakout for each individual Playable ad is not currently available.
While you can add multiple Playable ads to a single ad, we do not recommend it because reporting is aggregated and cannot be broken out by creative.
