How to find creators to collaborate with using the creator leaderboard
The TikTok One Creator Marketplace allows you to discover creators to work with on ad creatives and branded content. The creator leaderboard provides a list of recommended creators based on their rising popularity on TikTok, content performance, and experience in creating branded content with partners. The creator leaderboard is composed of two lists:
Creators by branded content: This list features experienced creators known for producing branded content. They are recommended based on the performance of their past collaborations in terms of engagement and view counts. Check this list if you’re looking to partner with expert creators who have already worked with brands in your industry.
Creators by organic content: This list includes popular creators whose content is rapidly gaining visibility and whose communities are growing quickly. Explore this list if you're seeking rising stars to collaborate with.
Note: This feature is available only for select customers.
To access the creator leaderboard:
Sign in to the TikTok One Creator Marketplace.
From the top menu, select Explore creators.
Choose Creator leaderboard from the dropdown menu.
How to find creators to collaborate with using the creator leaderboard
To find creators to collaborate with using the creator leaderboard:
Select the list you want to view using the tabs at the top of your screen.
Choose your country.
Adjust the time period displayed using the options located at the top of the screen.
You can also refine your selection by choosing your industry category from the Category menu.
Each leaderboard features 100 recommended creators, ranked from first to last, allowing you to see if a creator has moved up or down in ranking from one period to the next.
To make your selection, use the information and performance data provided for each creator. Once you've made your selection, you can invite the creator to your campaign or add them to your shortlist.