Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Non-feed placement
Automatic Search Placement
Search Ads Campaign
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- About Search Ads Campaign
- Search Ads Campaign Availability
- Search Ads Campaign Objectives
- How to set up a Search Ads Campaign in TikTok Ads Manager
- Search Ads Optimization
Search Ads Keywords
Search Ads Planning Tools
Search Ads Creative
Search Ads Reporting
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Messaging Ads
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- About TikTok Messaging Ads
- How to set up TikTok Direct Messaging Ads
- How to update your TikTok Direct Message permission for TikTok Messaging Ads
- How to set up TikTok Instant Messaging Ads
- TikTok Messaging Ads: Policies
- About Messaging Partners
- How to set up the TikTok integration on Pancake
- How to create message events on TikTok Events Manager
- About the welcome message template for TikTok Direct Messaging Ads
- How to set up a welcome message template for TikTok Direct Messaging Ads
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Global App Bundle
TikTok Pangle
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- About TikTok Pangle
- Available ad formats for TikTok Pangle
- Available locations for TikTok Pangle ads
- Specifications for TikTok Pangle ad assets
- About TikTok Pangle intelligent image size optimization
- About TikTok Pangle traffic security system
- About the TikTok Pangle Media Transparency Report
- How to use the TikTok Pangle block list
- Available interactive customizations for TikTok Pangle
- About Retention Optimization with TikTok Pangle placement
- How to create a campaign for Retention Optimization with TikTok Pangle placement
- How to Create Dynamic Showcase Ads on TikTok Pangle Placements
- About TikTok Pangle and Tracking URLs
- Best practices for In-app Event Optimization using TikTok Pangle placement
- Best practices for iOS 14.5+ dedicated campaigns using TikTok Pangle placement
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- Ad formats /
- Non-feed placement /
- Search Ads Campaign /
- Search Ads Planning Tools /
How to Find Keywords for Search Ads
Keywords are words or phrases that are used to match your ads with the terms people are searching for. Keywords are implemented only on the Ad Group level. Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want
Max keywords per ad group: 1,000
Suggested minimum of 20 keywords per ad group, with the opportunity to do well above this amount per ad group
Max negative keywords per ad group; 10,000
11,000 total keywords = positive + negative keywords
Selecting keywords, recommendations
Please refer to the Keyword Suggestion Tool within the creation flow to explore potential keyword ideas. Discover more about the Keyword Suggestion Tool.
Advertisers using automatic search placement, will have access to a Search Terms report. This report shows the organic queries matching to their ads. This report can be a source of keyword inspiration for the Search Ads Campaign.
Advertisers can consider reviewing the keywords they are currently running with other Search Ads partners.
