How to find Promote in-app and on web

Last updated: August 2025

You can find Promote through several entry points, including in the TikTok app and via the web.

How to find Promote in-app

You can get to the Promote tool in the TikTok app using several different ways:

From a TikTok video you want to Promote:
1. Find a TikTok video you want to Promote, such as one in your profile.
2. Click the three dots to open a menu and click the Promote icon.
From TikTok Studio in your in-app menu.
1. Enter TikTok Studio by using the upper-right menu button in your profile.
2. Find and click the Promote icon in the TikTok Studio tools list.
Business Suite in your in-app menu.
1. Enter Business suite by using the upper-right menu button in your profile.
2. Find and click Promote in the list of Business Suite tools list.
From your own LIVE, either before or during LIVE.
1. Before LIVE: using the Promote icon above the Go LIVE button.
2. During LIVE: using the Promote icon within the Share menu.
Promote again:
1. Go to your Promote Dashboard and find a video within your Order history. You can see a fuller list of videos if you click See more next to Order history.
2. Click Promote again on a video.

You can access the Promote tool via the web at https://www.tiktok.com/promote/web/main.

To maximize Promote, use different objectives and audience settings depending on your business goals:

Awareness: Bring more eyes to your brand and products by reaching the people most likely to view and remember your ad. You can select the following awareness driven objectives:
- Video views
- LIVE views
- Followers
- Profile views
Conversion: Encourage potential buyers to follow through on their purchase. You can select from the following conversion driven objectives:
- Messages
- Product purchases
- Product link clicks