About available ad formats for use with TikTok on Haravan

Last updated: October 2024

Note: TikTok Storefront is currently only available to merchants who have already onboarded to the product.


You can use TikTok on Haravan integration to setup your business on TikTok. When you complete the integration, you will have access to organic and paid features through TikTok Ads Manager.

Features and Benefits

Organic product discovery features:

  • TikTok Community: Start making TikTok videos and build a community around your brand.

Paid Ad formats in Auction mode with In-feed ads, including:

  • Spark Ads: Allows brands to leverage their organic TikTok posts or those made by TikTok Creators (within their authorization) to create ads on TikTok Ads Manager.

  • Video Shopping Ads: Product related videos that fit seamlessly into the For You page. Under the Product Sales objective, this solution is designed to maximize performance by combining the best features of Collection Ads and Dynamic Showcase Ads by offering:

    • Personalized recommendations to people based on interactions.

    • Fully automated and smart functionalities including creative automation and dynamic product landing pages.

Note: This ad format is available in beta if using Catalog Manager as a product source on TikTok Ads Manager.