How to manage incentives in the Incentive Center

The Incentive Center is a self-service platform where you can manage your commercial deal information and payouts in one place.

Note: This feature may not be available to you yet. Reach out to your TikTok account manager or contact customer support for more information.

How to access the Incentive Center:

1. Log in to any of your TikTok Ads Manager accounts.

2. Click this link to go to the Incentive Center.

How to confirm your incentive settlement amount

1. From the Incentive Center homepage, navigate to the Management section.

2. Find the settlement you want to review.

3. Review the incentive settlement information.

4. If all the information is correct, click Confirm.

How to apply for ad credits

1. From the Management page, click New Application.

2. Select the Incentive Type (for example: FVA, SGI) and set the Incentive Format to Ad Credit.

3. Confirm the Slab Name and Currency.

4. Select the Ad credit type.

   1. Note: Free ad credit is the default for the CNOB region, while Assignable ad credit is the default for all other regions.

5. Customize the Ad credit name and set the effective period if needed. The default period is 90 days from the operation date.

6. Choose your application method:

   1. Manual application:

      1. Select Manual.

      2. Enter the ad account ID and the top-up amount. You can enter the amount in either the ad account currency or the payout currency.

      3. Click Add or Delete to manage additional lines as needed.

   2. Upload application:

      1. Select Upload.

      2. Click Download Template and fill it out with the ad account ID, top-up currency, and top-up amount. You can upload up to 100 rows at once.

      3. Click to upload your completed file.

7. Click Confirm to submit your application.

Note: If you are applying for an SGI-T&L payout, you will need to complete an additional form with details about the Test & Learn campaign.

How to use your rebates

After creating a new application from the Management page and setting the Incentive Format to Rebate, you can use your rebates in three ways: Top-up, Set-off, or Cash payment.

Top-up

This method allows you to add the rebate amount directly to an ad account.

1. Select Top-up.

2. Enter the Ad Account ID and the amount.

3. Click Add or Delete to manage multiple top-ups.

4. Click Confirm. Note: If the ad account is not bound to the deal, an additional approval flow will be triggered. You can check the status on the Application Records-Log page.

Set-off

This method allows you to use your rebate to pay off an existing invoice.

1. Select Set-off.

2. Choose the invoice you want to pay.

3. Enter the amount you want to apply under set-off amount.

4. Click Confirm.

Cash payment

This method allows you to receive the rebate as a cash payment to your bank account.

1. Select Cash payment.

2. Enter your agency's bank details.

3. Click Confirm.

Note: When entering bank details, please follow these formatting tips to ensure a smooth transaction:

• Payee Account No.: Do not include spaces or dashes.

• Payee Bank Name: Use all capital letters.

• Charges Indicator: Select "We bear," which means TikTok will cover the charges.

• Payment Deadline: Ensure the date is later than the approval date shown in the system.

How to allocate your assets

You can allocate creative assets that you have earned as part of an incentive.

1. From the Management page, click New Application.

2. Set the Incentive type to SGI and the Incentive format to Asset. The Slab name and Currency will be filled in automatically.

3. Click Next.

4. Navigate to the Calculation Details section and click Get creatives.

5. Click Confirm to allocate the asset.