How to allocate commercial incentive payouts to your accounts

There are three types of incentive payouts you may be offered: ad credits, rebates, and assets.

Ad credit includes coupons, which can be used if they're assigned to at least one campaign, and free ad credits, which are used first before any available cash balance or credit balance.

Rebates are a type of cash reward for agencies, based on agency media spend, and are only available in certain regions. There are three types of rebate payment methods:

• Set-off: You can use this type of rebate to set off unpaid invoices. This method is applicable for agencies with post-pay terms.

• Top-up: You can use this type of rebate to top up your ad account, which you can use equally for any ad products on applicable platforms. This method is applicable for agencies with pre-pay terms.

• Cash payment: In this method, a payment is made to the agency through a bank transfer.

Assets include creative assets, which you can use on TikTok One and TikTok Creative Exchange (TTCX) through the Get creatives button.

If you've received an incentive settlement offer, you can follow these steps to accept and manually apply the incentive in the form of either ad credits or rebates.

Before you begin

• The steps outlined below apply to clients who have entered into an incentive agreement, including a Joint Business Plan (JBP) for direct advertisers and Agency agreement for agencies. If you are a self-serve customer without an account manager, you can learn more about ad credits here.

How to allocate commercial incentive payouts to your accounts

1. You'll receive an email with settlement information. Click Confirm now to start the confirmation process.

2. Enter your email address and click Send Code to receive a verification code.

3. Enter the verification code to log in.

4. You'll see information with the final payable amount details. Review the settlement statement and click Confirm to proceed to the Apply Incentive page. If you disagree with the result, you can click Appeal to reject the statement. Note: If you choose to appeal, the status will change to Waiting for Internal Approval.

5. Depending on the type of incentive offer you've received, you can choose between an ad credit or rebate payout method. Under Basic Information, select either Ad Credit for ad credit or Rebate.

6. To allocate your incentive, click New Application or navigate to the calculation details to initiate payout allocation for one specific payout item.

   

7. Select the incentive format: Ad credit, Rebate, or Asset.

8. If you've selected Ad Credit as the payout method:

   1. Select the ad credit type: Free ad credit or assignable ad credit.

   2. Customize the ad credit name and currency if necessary.

   3. Choose between the Manual or Upload method for creating the ad credit.

      
      
      

   4. Manual method:

      1. Enter the ad account ID and the amount in ad account currency or the amount in payout currency

      2. Choose to Add or Delete any additional lines if needed.

      3. Select Confirm.

   5. Upload method

      1. For bulk upload, you can add up to 100 rows in one Excel file.

      2. Click Download Template.

      3. Complete the template with "ad account id", "top up currency" and "top up amount".

      4. Once the Excel is completed, select Click to upload.

      5. Select Confirm.

   6. If you're applying for a SGI Test & Learn (T&L) payout, you'll need to fill out additional information, including the T&L sub category.

9. If you've selected Rebate as the payout method:

   1. You can choose between Set-off, Top-up, or Cash payment.

      

   2. For Set-off:

      1. Select the invoice you'd like to set off and fill out the set-off amount.

      2. Select Confirm.

   3. For Top-up:

      1. Enter the ad account ID and the amount in ad account currency or the amount in payout currency.

      2. Add or Delete any additional lines where needed.

      3. Select Confirm.

   4. For Cash payment:

      1. Enter the agency's bank details.

      2. Select Confirm.

10. If you've selected Asset as the payout method:

    1. Click Next.

    2. Confirm that the allocation is correct.

    3. Navigate to the Calculation details section and click Get creatives.

    4. Select Confirm.

Tips:

• Do not include spaces or dashes in the Payee Account Number.

• Payee Bank Name should be all capitalized.

• Under Charges Indicator "We Bear" means "TikTok bears" in this case.

• Make sure the Payment Deadline is later than the approval date on the system.

How to view your incentive

After you've allocated your incentive offers, you can view them in TikTok Ads Manager:

1. Log in to TikTok Ads Manager.

2. Select the Tools tab.

3. Click Finance under Settings.

4. You can view your ad credits on the Payment page. Click View details for further details.