Advertising policy resources
Promotions, Ad Credits and Coupons
If you've received an incentive settlement offer, you can follow these steps to accept and manually apply the incentive in the form of either ad credits or rebates.
The steps outlined below apply to clients who have entered into an incentive agreement, including Joint Business Plan (JBP), Agency Partnership Program agreement, Inventory Deal, or Commercial Deal.
You'll receive an email with settlement information. Click Confirm Now to start the confirmation process.
Enter your email address and click Send Code to receive a verification code.
Enter the verification code to log in.
You'll see information with the final payable amount details. Review the settlement statement and click Confirm to proceed to the Apply Incentive page. If you disagree with the result, you can click Appeal to reject the statement. Note: If you choose to appeal, the status will change to Waiting for Internal Approval.
Depending on the type of incentive offer you've received, you can choose between an ad credit or rebate payout method. Under Basic Information, select either Value Added for ad credit or Rebate.
To allocate your incentive, click New Application under Apply Incentive.
If you've selected Value Added as the payout method, you can choose between Coupon and Free ad credit.
To manually enter an ad account, select Manual under Coupon Creation Method.
Enter the ad account and top-up amount (ad account currency).
Add or Delete any additional lines where needed.
Select OK.
If you've selected Rebate as the payout method, you can choose between Set-off, Top-up, or Cash payment.
For Set-off:
Select the invoice you'd like to set off and fill out the set-off amount.
Select OK.
For Top-up:
Enter the 3M Account ID (this should be the ad account ID), the top-up amount, and the exchange rate.
Add or Delete any additional lines where needed.
Select OK.
For Cash payment:
Enter the agency's bank details.
Select OK.
Tips:
Do not include spaces or dashes in the Payee Account Number.
Payee Bank Name should be all capitalized.
Under Charges Indicator "We Bear" means "TikTok bears" in this case.
Make sure the Payment Deadline is later than the approval date on the system.
After you've allocated your incentive offers, you can view them in TikTok Ads Manager:
Log in to TikTok Ads Manager.
Select the Tools tab.
Click Finance under Settings.
You can view your ad credits on the Payment page. Click View details for further details.