How to set up a Business Page for your Business Account

Última actualización: octubre de 2025

Setting up a Business Page within the TikTok app is a straightforward process to boost your brand's presence and foster community engagement. This process enables you to unlock valuable features that promote growth and allow you to connect more deeply with your audience.


Note: You can only set up a Business Page for your Business Account within the TikTok mobile app.


Before you begin

  • Ensure the TikTok account is a Registered Business Account that does not have TikTok Shop enabled.

  • Ensure the TikTok account is registered to a user who is over 18 years old.



How to set up a Business Page for your Business Account

To set up a Business Page for your Business Account within the TikTok mobile app:

  1. Open your TikTok app and log in to your account.

  2. Tap Profile to go to your profile homepage.

  3. Tap the three dashes icon in the upper right corner.

  4. Tap Business Suite.

  5. Within the Business Suite, tap Business Page.

  6. Tap Join to get started. You will then be taken to the customization screen where you can build out your page.

  7. Customize your Business Page. You can add and edit three key sections:

    • Photo gallery: Upload up to 10 photos (a minimum of 5 to display the gallery). You can also choose a title for your gallery from a list of presets.

    • Business information: Add your business information, website, email, phone number, address, and app download link.

    • Get leads: Create a cover with an image and text, and choose your call-to-action: phone call, direct message, or a leads form.

  8. Activate your Business Page.

    • Once you have added at least one section, toggle on Business Page to make your page publicly visible on your profile.


Now you have displayed a Business Page on your profile. Customers visiting your TikTok profile can now explore your offerings, get in touch, and connect with your brand on a deeper level.