How to set up a daily budget in TikTok Ads Manager

Dynamic Daily Budget is the average daily budget you want to spend over a week. Dynamic Daily Budget is available at the campaign and ad group level, when you do not set a campaign budget or if you select a Lifetime or Daily Budget for the campaign.Learn more about Dynamic Daily Budget.

Before you begin

Before you set up a daily budget in TikTok Ads Manager, consider how different actions may affect your campaign or ad group:

• If the daily budget changes mid-week, we'll adjust spending based on the new amount and remaining data. For instance, if the budget was $100/day from Sunday to Tuesday, then changed to $200/day on Wednesday, we'll aim to sepnd $800 over the remaining four days instead of $700. Note: Spending from Sunday to Tuesday doesn't affect spending from Wednesday to Sunday because the budget changed, making them independent of each other.

• If the daily budget is changed in the middle of the day, we will prorate the inserted budget and aim to spend it during the rest of the day. For instance, if you set a daily budget of $100 at 9 am, we'll aim to spend $62.50 for the rest of the day (15 hours left in the day/24 total hours in the day * $100). Note: The prorated amount is what we aim for, but isn't guaranteed. We can guarantee we won't spend more than 125% of your highest daily budget for that day.

How to set up a daily budget in TikTok Ads Manager

To set up a daily budget in TikTok Ads Manager:

1. Click Create New Campaign.

2. Choose your Objective.

3. Input the campaign settings.

4. Enter your daily budget.

5. Click Continue and finish setting up your campaign.

After you enter your budget, for instance $50, you will see the following message, "You'll spend up to $62.50 on some days, and less on others. You'll spend an average of $50 per day and no more than $350 per calendar week."