About Dynamic Daily Budget

Last updated: September 2024

Dynamic Daily Budget allows you to set an average daily budget for a seven day period. Our system dynamically adjusts spending, allocating up to 25% more on days with better delivery opportunities and less on slower days. Weekly spend averages out from Sunday to Saturday, capped at seven times the daily budget.

Availability

Dynamic Daily Budget is available for the following campaign objectives:

Traffic
Lead Generation
App Promotion
Web Conversions
Product Sales (Video Shopping Ads or Product Shopping Ads)
Reach (limited availablity)
Video Views (limited availablity)

Example

The daily spend charges will average out to the amount you set over the course of the week (Sunday to Saturday). The weekly overall spend will not surpass more than seven times the daily budget.

If you set a daily budget of 50 USD, we may spend up to 62.50 USD one day and as low as 37.50 USD. At the end of the seven days, the daily spend amount will average 50 USD, and the weekly spend will be no higher than 350 USD.

Visit How to set up a daily budget in TikTok Ads Manager to learn more.