Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Sales
Product sales objective
Catalog setup
-
- About catalogs
- How to create a Catalog
- Catalog Product Parameters
- How to import your product catalog from Google Merchant Center
- How to disconnect a product catalog from Google Merchant Center
- How to set up your mobile measurement partner for Video Shopping Ads
- List of postback events to add to your mobile measurement partner for Video Shopping Ads
- About Catalog Event Match Rates
- How to set up and view catalog match rate
- Best practices for increasing catalog event match rates
- How to troubleshoot catalog match rate issues
- How to use the Diagnostic dashboard in Catalog Manager
- List of catalog product issues and suggested actions
- About Enhanced Catalog Review
- Best practices for catalog
- How to create Product Sets
- About the Catalog Product Performance Report in TikTok Ads Manager
- List of supported dimensions and metrics for Catalog Product Performance reports
- About Catalog Insights
- How to use Pixel Upload with Catalogs
- How to manage Catalogs
- How to connect your Catalog to an App Event Source
- How to create video packages in a Catalog
- Specifications for Video Packages
- List of supported Product Set filters
- Tips for filtering products in your Product Sets
- Best practices for Product Sets
- How to appeal rejected catalog products
- How to manually refresh products in your catalog
-
Video Shopping Ads (for Catalog)
-
- How to create Video Shopping Ads for your Catalog
- How to use Ad Level URL Parameters for Video Shopping Ads (for Catalog)
- About Interactive Add-ons for Video Shopping Ads
- How to create a Catalog Carousel on TikTok Ads Manager
- How to create a template video
- How to create a single video on TikTok Ads Manager
-
TikTok Shop Ads
-
- About TikTok Shop Ads in TikTok Ads Manager
- About TikTok Commerce
- About TikTok Shop Ads
- About product sources for TikTok Shop ads
- About video sources for Shop Ads
- How to add product links to TikTok videos
- How to use your TikTok Shop official account for Shop Ads
- Troubleshooting TikTok Shop Ads in Seller Center
- About TikTok Shop and Showcase
- How to appeal rejected Shop Ads
- About gross revenue for TikTok Shop Ads
- About Gross Revenue Optimization for TikTok Shop Ads
- How to set up Gross Revenue Optimization for TikTok Shop Ads
- Best practices for Gross Revenue Optimization for TikTok Shop Ads
- About Keyword expansion for TikTok Shop ads
- How to use Keyword expansion for TikTok Shop ads
- Best practices for Keyword expansion for TikTok Shop Ads
- Reporting for Keyword expansion for TikTok Shop Ads
- About affiliate creatives for TikTok Shop Ads
- About TikTok Shop Ads reporting time
- How to view Shop Ads metrics in TikTok Ads Manager
- About Shop Tab placements for Shop Ads
- How to get Showcase permission
-
Video Shopping Ads (for TikTok Shop)
-
- How to create Video Shopping Ads for TikTok Shop
- How to set up Video Shopping Ads with Showcase
- Best practices for Video Shopping Ads with TikTok Shop
- About product anchor links in Video Shopping Ads
- About the "all products" setting for Video Shopping Ads
- List of key reporting metrics for Spark Ads in Video Shopping Ads
- About Interactive Add-ons for Video Shopping Ads
- How to use affiliate creative videos in Video Shopping Ads
- How to use an affiliate video code in Video Shopping Ads
- Spark Ads in Video Shopping Ads
-
LIVE Shopping Ads
-
- How to Create LIVE Shopping Ads
- List of key reporting metrics for LIVE Shopping Ads
- Best practices for LIVE Shopping Ads creatives
- Best practices for optimizing LIVE Shopping Ads
- Audience best practices for LIVE Shopping Ads
- Best practices for setting a LIVE Shopping Ads budget
- Available scheduling options for LIVE Shopping Ads
- About Daylight Saving Time and Scheduling LIVE Shopping Ads
- Differences between LIVE Shopping Ads and LIVE GMV Max campaigns
- About attribution windows for LIVE Shopping Ads
-
Product Shopping Ads
Shop affiliate creatives
-
- About affiliate creatives for TikTok Shop Ads
- How to turn on Shop Ads commission rates for products in Seller Center
- How to use affiliate creative videos in Video Shopping Ads
- How to use an affiliate video code in Video Shopping Ads
- How to authorize affiliate videos for TikTok Shop Ads
- Differences between affiliate mass authorization and video code authorization
- About setting different affiliate commission rates for TikTok Shop Ads
- About the affiliate creative commission
-
Store Promotion Ads
Tokopedia Ads
Website
Web VBO
- Ad objectives /
- Sales /
- Website /
How to set up a Website campaign
Before you begin
Set up a web measurement solution on your website, like the TikTok Pixel, Events Web API, or Partner Integrations.
How to set up a Website Campaign
To start using the Website sales destination:
Go to TikTok Ads Manager.
Click Create ad.
Choose Sales as your advertising objective.
Select Website, then choose campaign type.
Manual campaign: Create campaigns using the standard workflow to have precise control over ads setting. Note: For Manual campaigns only, you can turn on your catalog to select those products during ad creation. If you don't have a catalog, you may create one during ad creation.
Smart+ campaign: Manage campaigns automatically for ad placements, audience targeting and more to improve ad performance and optimization.
Search campaign: Create campaigns with keywords and serve ads within TikTok's search result page.
Edit your settings for the campaign.
Click Continue.
Learn more about the Website conversions objective.