Catalog video is a video ad format for Catalog Ads. If you have a catalog, you can connect your products to new and existing videos in your video library to deliver highly relevant, product-focused video experiences to more potential customers. This helps the videos in your Catalog Ads provide relevant product information in an engaging and shoppable experience.
You can add and manage Catalog Videos in Catalog Manager, or you can automatically sync videos to your library when you set up a Catalog Ads campaign.
To set up Catalog video for Ads:
Log in to TikTok Ads Manager.
Click Tools at the top of your dashboard.
Select Catalog.
In Catalog Manager, click Product Catalog.
Select the product catalog that you want to promote. You can also click Create to create a new product catalog.
Select Videos
Choose which videos you want to add:
Click +Add to upload a new video
Click Import from Ads Manager to choose videos from your video library
You can also choose recommended videos from previous Catalog Ads
Click Select products to choose the videos that fit your criteria.
Click +Add.
Search and select products using SKU ID, Title, Brand, SPU ID, and Product ID.
Click Enter and then click Save.
Once you upload videos, they stay in the Catalog Manager. You can use them for Smart+ or Manual Catalog Ads at any time. You can manage, replace, reuse, and delete the sync videos in the Videos tab in Catalog Manager. Deleting the video in Catalog Manager won't affect the active campaigns where you uploaded the video. However, it will remove the video from the creative library. You can toggle certain Catalog videos On or Off in the Active column.