How to set up multiple location selection for Smart+ Lead Generation campaigns
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Multiple location selection enables you to deliver multiple lead conversion journeys, such as Instant Form and Website, simultaneously within a single campaign.
How to set up multiple location selection for Smart+ Lead Generation campaigns
Log in to TikTok Ads Manager.
Select Create ad.
Choose the Lead generation objective.
Choose the budget strategy for your campaign, then click Continue.
Select your optimization goal. Different conversion locations are available depending on what goal you select.
Confirm the conversion locations where you'd like to collect your leads.
Complete your ad group and ad settings to finish creating your campaign.
Understanding reporting for your multiple location selection campaign
Multiple location selection campaigns are delivered on a CPM (cost per thousand impressions) basis, not per-channel spend or cost-per-lead. Because delivery is optimized across all destinations in one campaign, spend cannot be cleanly attributed to each individual destination. User segments routed to different destinations may have different CPMs or engagement behaviors. For example, users more likely to convert via Direct Message may be reached at a different CPM than those converting on a website form.
As a result, we report an aggregated CPL for the entire campaign, while still showing conversion counts per destination to help assess the overall performance mix.
Learn more about viewing your ads performance in TikTok Ads Manager.
