How to see your ads performance in TikTok Ads Manager

Last updated: July 2024

In TikTok Ads Manager, you can see your ads performance on the Dashboard and Campaigns pages. To view summarized data, check the Dashboard page. To view details or results of campaigns, ad groups, and ads, check the Campaign page.

Dashboard

Use the Dashboard to see ad performance, ad spend, and campaign status.

  1. Monitor the operation logs of the account by clicking log in the Today's Spends area.

  2. View the status of all campaigns, ad groups, and ads either Active or Not Delivering.

  3. Keep track of your account time zone in the time selection box. All data is shown based on your time zone.

  4. View your performance metrics broken down by different dimensions (including gender, OS, dayparting, etc.).

  5. Download and export chart data for further editing and analysis.

Campaign

The next step is the Campaign page where you can view details for campaigns, ad groups, and ads. Let's take a look at some key things to consider when filtering, customizing, and viewing your data. Click View Data under each campaign, ad group, or ad to view the performance data and audience analysis.

Filtering

  1. In TikTok Ads Manager, you may have many campaigns listed. This feature improves efficiency by saving time in filtering. Click the Filter button, select from different criteria to drill down, and view only those campaigns you're looking for. You can change the selected criteria or combine multiple criteria to drill down further. Get back even more precious time by saving your custom filters for easy access next time.

Customizing

  1. Click the Custom Columns button to select the most important data you wish to display, then drag and drop to change their order of appearance. Once you're all set, save your column view for quick access next time.

  2. On the main Campaign page, you can also rearrange and delete columns directly by dragging and dropping columns in the desired order.

  3. Change the date and customize your time period. Then, change your chart display by selecting daily or hourly data.

Breakdowns & Time Comparison

  1. Next to the Custom Columns dropdown, you'll see another dropdown list for Breakdown. Use this to view your data broken out by Day, Week, or Month.

  2. When you select your time period for the data you want to view, you'll see an on/off toggle for Compare, where you can select two different date ranges to compare data between.

Create a custom report

  1. Select dimensions from the list for a visually appealing chart that contains your data. Some data dimensions include total cost, impressions, clicks, conversions, click rate, conversion rate, CPC, CPM, and conversion cost.

  2. Click the Breakdown tab to view the performance data by audience segments. Some audience dimensions include gender, age, country/area, interest, network, OS, and placement.