Jak skonfigurować Interfejs programistyczny zdarzeń w celu oznaczania po stronie serwera w Google Tag Manager

Última actualización: kwiecień 2025

Interfejs programistyczny zdarzeń TikTok stanowi stabilne połączenie między TikTok i danymi marketingowymi (serwery, witryna internetowa, aplikacja czy CRM) i umożliwia personalizację informacji udostępnianych TikTok. Udostępnianie tych zdarzeń TikTok pomaga mierzyć skuteczność reklam, optymalizować wyświetlanie reklam oraz tworzyć docelowe grupy odbiorców.

Features

Selecting the video views objective optimizes your ad for a metric called focused view, which counts a view if a user either:

  • Watches the ad for more than 6 seconds, which counts for our "6s focused view" metric, or for more than 15 seconds, which counts for our "15s focused view" metric.

    • Note: We will expand access to 15s focused view optimization for all advertisers by the end of January 2025.

  • Interacts with the ad, including Like, Follow, Share, Click, Hashtag Click, Music Click, Anchor Click, and Interactive Add-on Activity Click.

The bidding method for video views objective will be cost per focused view. Note: Interactions that happen within the first second of the video are not counted towards a focused view and will be excluded in billing using the video view objective. Focused view ad group frequency will be capped to under 7 times per 7 days.

Note: Interactions that happen within the first second of the video are not counted towards a focused view and will be excluded in billing using the video view objective. Focused view ad group frequency will be capped to under 7 times per 7 days.