How to set up Mobile Measurement Partners ad revenue for Value-based Optimization for app

Value-based Optimization for in-app ad revenue provides a tailored solution to advertisers who monetize via in-app ads for optimizing ROAS.

Before you begin

VBO for in-app ad revenue is currently only supported if you:

• Use AppFlyer or Adjust as your Mobile Measurement Partners (MMPs).

• Share real-time postback (impression_level_ad_revenue to TikTok) with the MMP using the steps outlined below.