How to share audiences in TikTok Ads Manager

Last updated: July 2024

Audience sharing allows you to leverage audience data across different ad accounts for targeting in campaigns. You can share a Custom Audience (created from Engagement, App Activity, Website Traffic, Customer File, or Partner Audiences) and a Lookalike Audience to specified ad accounts within the same TikTok Business Center.


Note: Only allowlisted customers can share audiences between accounts outside of a single Business Center.


How to share audiences in TikTok Ads Manager

To share audiences:

  1. Log in to TikTok Ads Manager.

  2. Click on Tools.

  3. Click on Audience.

  4. Select the audience name and click on the 3-dot icon.

  5. Click Share.

  6. Enter the ad account ID of the recipient you want to share the audience with or select the recipient from the drop down menu.

  7. Click Confirm.