Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create an ad group
How to create an ad group
Placements overview
Ad Targeting
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- About Ad Targeting
- About Broad Targeting
- About location targeting
- Age and Gender Targeting
- About Interest Targeting
- Behavior Targeting
- Targeting Recommendation
- How to set up Purchase Intent Targeting
- About Smart Targeting in TikTok Ads Manager
- How to Use Smart Targeting in TikTok Ads Manager
- How to view data from your ad campaign
- Changes coming to Targeting
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Audiences
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- About Audiences
- About Custom Audiences
- Custom Audience Enhancement
- About Managing Custom Audiences
- How to create a Custom Audience with a customer file
- How to set up a Custom Audience Enhancement campaign in TikTok Ads Manager
- How to create a Saved Audience
Lookalike Audiences
- About Customer File audiences
- About guidelines for customer files
- About Sharing LiveRamp Audiences to TikTok
- About Offline Activity audiences
- How to create a lead generation Custom Audience
- Audience Size Estimation Overview
- How to create engagement audiences
- About App Activity
- How to create an App Activity Audience
- About the Shop Activity audience
- How to create a Shop Activity Audience in TikTok Ads Manager
- About sharing audiences in TikTok Ads Manager
- About Custom Audience auto-refresh
- About Custom Audience Shortcuts and Recommendations
- About EEA/CH/UK market audience size threshold for ad group
- How to access Audience Insights
- How to analyze post-campaign audience insights data
- Best practices for a Lookalike Audience
- How to create a Custom Audience with a customer file
- List of supported IDs and formats for a customer file
- How to share audiences in TikTok Ads Manager
- About Website Traffic Audience
- How to create a Website Traffic audience
- How to create an Offline Activity audience
- Audience Integrations
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Bidding and optimization
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- Available bidding methods
- Available bidding strategies
- About Bid Control for Brand Auction
- About Suggested Bid
- About Account Optimization Score
- How to adjust Account Optimization Score Email Preferences
- Learning Phase
- Best practices for bidding strategies
- How to achieve CPA Stability while scaling spending on TikTok
- About Value-based Optimization for web
- About Estimated Delivery Results on TikTok Ads Manager
- About Estimated Delivery Results error messages on TikTok Ads Manager
- Optimization & Bidding Module for Search Campaign Type
- About Hybrid Bidding for performance auction
- Bidding Interface
- Available Optimization objectives
- About Budget and Bidding
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Brand safety and suitability
Delivery type
- Ad creation /
- Create an ad group /
- Audiences /
How to share audiences in TikTok Ads Manager
Audience sharing allows you to leverage audience data across different ad accounts for targeting in campaigns. You can share a Custom Audience (created from Engagement, App Activity, Website Traffic, Customer File, or Partner Audiences) and a Lookalike Audience to specified ad accounts within the same TikTok Business Center.
Note: Only allowlisted customers can share audiences between accounts outside of a single Business Center.
How to share audiences in TikTok Ads Manager
To share audiences:
Log in to TikTok Ads Manager.
Click on Tools.
Click on Audience.
Select the audience name and click on the 3-dot icon.
Click Share.
Enter the ad account ID of the recipient you want to share the audience with or select the recipient from the drop down menu.
Click Confirm.