How to use Page Visit optimization
You can use Page Visit optimization to build your digital presence by driving traffic towards your internal pages. Create a community interaction campaign with Page Visit optimization.
Learn more about Page Visit optimization in TikTok Ads Manager.
Before you begin
Before you set up a community interaction campaign with Page Visit optimization, you must:
Set up an internal page supported by Page Visit optimization: Profile Page (default), Playlist Page, Hashtag Page, Music Page (only music with copyright can be used), Branded Effect Pages, Instant Pages (Brand story, Introduction & Brand pitch, Sales product & service, Video gallery)
Launch Spark Ads from the account you want to grow followers or profile visits for. Community Interaction runs only on Spark Ads.
How to use Page Visit optimization with a community interaction campaign
To use Page Visit optimization:
Select Community Interaction as the advertising objective.
Choose the Optimization goal:
Page visits: Profile Pages, Hashtag Pages, Playlist Pages, Music Pages
Define your target audience using TikTok Ads Manager's targeting tools.
Enter your budget and choose a bid strategy.
Select a TikTok Post to use in your ad. Tip: For a more streamlined Spark Ad creation process, consider linking your Business Account.
Click Publish.
