Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Advertising on TikTok
The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
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- About Promote on TikTok
- How to find Promote in-app and on web
- About Promote integration with TikTok Ads Manager
- How to integrate Promote with TikTok Ads Manager
- How to set up Promote for website visits and conversions
- How to set up Promote for lead generation
- How to set up Promote for product purchases
- How to set up Promote for Other messaging apps
- How to set up GMV Max in Promote
- How to set up GMV Pay in Promote
- Best practices for using Promote to drive customer interest and actions
- About multiple creatives in Promote campaigns
- How to Promote creator videos for your TikTok Shop
- How to promote Spark Ads in TikTok Business Center
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TikTok Business Suite
TikTok Beta Tester Program
How to use Page Visit optimization
You can use Page Visit optimization to build your digital presence by driving traffic towards your internal pages. Create a community interaction campaign with Page Visit optimization.
Learn more about Page Visit optimization in TikTok Ads Manager.
Before you begin
Before you set up a community interaction campaign with Page Visit optimization, you must:
Set up an internal page supported by Page Visit optimization: Profile Page (default), Playlist Page, Hashtag Page, Music Page (only music with copyright can be used), Branded Effect Pages, Instant Pages (Brand story, Introduction & Brand pitch, Sales product & service, Video gallery)
Launch Spark Ads from the account you want to grow followers or profile visits for. Community Interaction runs only on Spark Ads.
How to use Page Visit optimization with a community interaction campaign
To use Page Visit optimization:
Select Community Interaction as the advertising objective.
Choose the Optimization goal:
Page visits: Profile Pages, Hashtag Pages, Playlist Pages, Music Pages
Define your target audience using TikTok Ads Manager's targeting tools.
Enter your budget and choose a bid strategy.
Select a TikTok Post to use in your ad. Tip: For a more streamlined Spark Ad creation process, consider linking your Business Account.
Click Publish.