How to Use Smart Targeting in TikTok Ads Manager

Last updated: October 2024

Smart Targeting includes Smart Audience and Smart Interest and Behavior. Follow the steps to turn these features on or off.

How to turn Smart Audience On/Off

To turn Smart Audience on/off:

  1. Navigate to the Ad Group's Targeting Module:

    1. Note: Smart Audience is off by default but can be enabled from an Ad Group's Targeting Module.

  2. Select an Audience for this feature to apply.

  3. Check the box below your audience selection to turn on/off the Smart Audience toggle.

  4. Finalize your Ad Group settings.

How to turn Smart Interest & Behavior On/Off

To turn Smart Interest & Behavior on/off:

  1. Navigate to the Ad Group's Targeting Module:

    1. Note: Smart Interest & Behavior is on by default but can be toggled on or off from an Ad Group's Targeting Module.

  2. Select at least one Interest and Behavior for this feature to apply. The toggle will automatically be on after selecting an Interest & Behavior.

  3. Hover over Smart Interest & Behavior to edit and deselect the checkbox to turn it off.

  4. Finalize your Ad Group settings.


Next steps