How to use Top Products
Top Products highlights trending products featured in TikTok ads to help you identify which products to showcase in your creatives. Learn more about Top Products.
Before you begin
Top Products is only available on the desktop version of Creative Center.
How to access Top Products
Go to Creative Center on desktop.
Click the Log in button at the top right-hand corner of the page to log in.
Click the Inspiration tab.
Choose Top Products.
Ways to use Top Products
Search for a specific product or keyword or filter by Region, Category, and Time frame.
Switch between Product and Subcategory by clicking on the header in the first column.
Sort Product ranking by clicking the arrows next to any metric like the Popularity or Popularity change metrics.
Click Details next to any product for more information about the product's performance trends, audience insights, and related videos.
On the Details page, click Performance Analytics to compare performance over time. Click up to 2 metrics to see their trendline in the graph below over the time frame selected.
Below the graph, watch related ads that featured the product.
Click Audience Insights to learn more about the Age range and Related interests of those interested in the product.
See Related hashtags, at the bottom of the page, which are hashtags commonly used in ads featuring the selected product.