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How to view performance data for Playable Ads
Last updated: February 2025
Playable Ads are interactive videos that allow you to showcase a preview of your app before someone downloads it. The following steps show you how to view performance data for Playable Ads.
Before you begin
Ensure that your files meet the requirements listed in About Playable Ads.
How to view performance data for Playable Ads
To view the performance data of your Playable Ads:
Log in to TikTok Ads Manager.
Go to Tools.
Click Creative Library under Creative.
Select Playable.
From this page, you can view core performance metrics from each Playable Ads, including the number of related ads, total cost, cost per mille (CPM), impressions, clicks, conversion, CTR, CVR, and cost per results.
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