Image Ads Specification

TikTok Ads Manager supports both image and video ad formats. Please refer to the table below for the image ad specifications that apply to the Global App Bundle and Pangle placements.


Global App Bundle

Pangle Image Ads

Placement

Resso: Take over

Interstitial Ads:

- Normal Interstitial

Banner Ads:

- ​Normal Banner

- Icon-only Banner

- Video thumbnail banner

Native Ads:

- Normal Native

- Video thumbnail native

App Open Ads:

- ​Normal App Open

Ad Composition

Image creative, brand or app name(logo), skip ad button and [Landing page URL]+CTA button(if [half-screen])

Image creative + brand or app name (logo) + ad description + CTA button

File Type

JPG,Jpeg, PNG

.JPG or .PNG

Image Resolution

720*1280

1200*628px / 640*640px / 720*1280px

File Size

within 100MB

Up to 500 KB max

App or Brand Name

For app names, we support 4-40 Latin alphabet letters and 2-20 Asian characters. For brand names, we support 2-20 Latin alphabet letters and 1-10 Asian characters.

Note:

- We do not support Emojis in the app name or brand name.

- Punctuation marks and spaces count as characters.

- Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.


Ad Description

For descriptions, we support 1-100 half-width characters and 1-50 full-width characters.

Note:

- We do not support Emojis or these special characters: "{ }" or "#" in the description.

- Punctuation marks and spaces count as characters.

- Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.



Suggestions for better ad performance and user experience:


  1. ​Keep key creative elements in the middle of the screen. This prevents them from being covered by the description or logo and to avoid being slightly cropped on the sides in order to fit different display sizes.

  2. ​Ad creative should be localized; languages other than the local official language where the ad will be shown should not be shown too often.


Note: In order to make it easier for you to create and upload image ad creative, we have developed the image cropping tool. With this tool, you're able to upload images of any aspect ratio and resize those unqualified images to meet the image aspect ratio requirement.


Content