Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Non-feed placement
Automatic Search Placement
Search Ads Campaign
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- About Search Ads Campaign
- Search Ads Campaign Availability
- Search Ads Campaign Objectives
- How to set up a Search Ads Campaign in TikTok Ads Manager
- Search Ads Optimization
Search Ads Keywords
Search Ads Planning Tools
Search Ads Creative
Search Ads Reporting
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Messaging Ads
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- About TikTok Messaging Ads
- How to set up TikTok Direct Messaging Ads
- How to update your TikTok Direct Message permission for TikTok Messaging Ads
- How to set up TikTok Instant Messaging Ads
- TikTok Messaging Ads: Policies
- About Messaging Partners
- How to set up the TikTok integration on Pancake
- How to create message events on TikTok Events Manager
- About the welcome message template for TikTok Direct Messaging Ads
- How to set up a welcome message template for TikTok Direct Messaging Ads
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Global App Bundle
TikTok Pangle
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- About TikTok Pangle
- Available ad formats for TikTok Pangle
- Available locations for TikTok Pangle ads
- Specifications for TikTok Pangle ad assets
- About TikTok Pangle intelligent image size optimization
- About TikTok Pangle traffic security system
- About the TikTok Pangle Media Transparency Report
- How to use the TikTok Pangle block list
- Available interactive customizations for TikTok Pangle
- About Retention Optimization with TikTok Pangle placement
- How to create a campaign for Retention Optimization with TikTok Pangle placement
- How to Create Dynamic Showcase Ads on TikTok Pangle Placements
- About TikTok Pangle and Tracking URLs
- Best practices for In-app Event Optimization using TikTok Pangle placement
- Best practices for iOS 14.5+ dedicated campaigns using TikTok Pangle placement
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- Ad formats /
- Non-feed placement /
- TikTok Pangle /
Specifications for TikTok Pangle ad assets
Below is a set of ad asset specifications for TikTok Pangle ads. It is recommended to add assets of all resolutions in order to leverage the full suite of ad formats available on TikTok Pangle and allow the ad system to optimize for better performance.
Specifications for TikTok Pangle ad assets
Asset types | Resolutions | Ad format | File formats | Max file size |
|---|---|---|---|---|
Video up to 10 minutes | - 1280 by 720 pixels - 720 by 1280 pixels - 720 by 720 pixels | - Interstitial - Rewarded - App Open - Native - Banner | .mp4, .mov, .mpeg or .avi When you upload a video asset, you will be prompted to select the video thumbnail that will serve as the "cover" of your video. If you do not select a thumbnail, TikTok Pangle will use the first frame of your video as the thumbnail by default. | 500MB |
Image | - 1200 by 628 pixels - 640 by 640 pixels - 720 by 1280 pixels | - Interstitial - App Open - Native - Banner | .jpg, .jpeg, or .png | 100MB |
Image (TikTok Pangle exclusive) | - 600 by 500 pixels - 640 by 200 pixels - 640 by 100 pixels | - Banner | .jpg, .jpeg, or .png | 100MB |
Carousel (up to 50 images) | - 1200 by 628 pixels - 640 by 640 pixels - 720 by 1280 pixels | - Interstitial - Rewarded | .jpg, .jpeg, or .png | 100MB |
Playable | - 1280 by 720 pixels - 720 by 1280 pixels | - Interstitial - Rewarded | .zip | 5MB |
