Specifications for TikTok Ad Network (formerly TikTok Pangle) ad assets
Below is a set of ad asset specifications for TikTok Ad Network ads. It is recommended to add assets of all resolutions in order to leverage the full suite of ad formats available on TikTok Ad Network and allow the ad system to optimize for better performance.
Specifications for TikTok Ad Network ad assets
Asset types | Resolutions | Ad format | File formats | Max file size |
|---|---|---|---|---|
Video up to 10 minutes | - 1280 by 720 pixels - 720 by 1280 pixels - 720 by 720 pixels | - Interstitial - Rewarded - App Open - Native - Banner | .mp4, .mov, .mpeg or .avi When you upload a video asset, you will be prompted to select the video thumbnail that will serve as the "cover" of your video. If you do not select a thumbnail, TikTok Ad Network will use the first frame of your video as the thumbnail by default. | 500MB |
Carousel (up to 50 images) | - 1200 by 628 pixels - 640 by 640 pixels - 720 by 1280 pixels | - Interstitial - Rewarded | .jpg, .jpeg, or .png | 100MB |
Playable | - 1280 by 720 pixels - 720 by 1280 pixels | - Interstitial - Rewarded | .zip | 5MB |
Image | - 1200 by 628 pixels - 640 by 640 pixels - 720 by 1280 pixels | - Interstitial - App Open - Native - Banner | .jpg, .jpeg, or .png | 100MB |
Image (TikTok Ad Network exclusive) | - 600 by 500 pixels - 640 by 200 pixels - 640 by 100 pixels | - Banner | .jpg, .jpeg, or .png | 100MB |
