Available in-app events metrics
This is a glossary of in-app event reporting metrics that TikTok Ads Manager supports. These metrics allow you to track how people interacted with your app after they viewed a TikTok ad.
Note: To track in-app events, including onsite, you will need to create your app on your TikTok Ads Manager account and connect it to a mobile measurement partner. To learn more, refer to How to Set Up App Attribution in TikTok Ads Manager.
Read Create and Manage Reports to learn more about creating a report for your campaigns.
In-App event metric | Definition |
App Install | The number of app install events that are attributed to your ads. |
Cost per Achieve Level | The average cost for each achieve level event. |
Cost per Add Payment Info | The average cost for each add payment info event. |
Cost per Add to Cart | The average cost for each add to cart event. |
Cost per Add to Wishlist | The average cost for each add to wishlist event. |
Cost per App Install | The average cost of each app install event. |
Cost per Checkout | The average cost for each checkout event. |
Cost per Complete Tutorial | The average cost for each complete tutorial event. |
Cost per Create Group | The average cost for each create group event. |
Cost per Create Role | The average cost for each create role event. |
Cost per Generate Lead | The average cost for each generate lead event. |
Cost per In-App Ad Click | The average cost for each in-app ad click event. |
Cost per In-App Ad Impression | The average cost for each in-app ad impression event. |
Cost per Join Group | The average cost for each join group event. |
Cost per Launch App | The average cost for each launch app event. |
Cost per Loan Apply | The average cost for each loan apply event. |
Cost per Loan Approval | The average cost for each loan approval event. |
Cost per Loan Disbursal | The average cost for each loan disbursal event. |
Cost per Login | The average cost for each login event. |
Cost per Purchase | The average cost for each purchase event. |
Cost per Rate | The average cost for each rate event. |
Cost per Registration | The average cost for each registration event. |
Cost per Search | The average cost for each search event. |
Cost per Spend Credit | The average cost for each spend credit event. |
Cost per Start Trial | The average cost for each start trial event. |
Cost per Subscribe | The average cost for each subscribe event. |
Cost per Unique Achieve Level | The average cost of each unique achieve level event. |
Cost per Unique Add Payment Info | The average cost of each unique add payment info event. |
Cost per Unique Add to Cart | The average cost of each unique add to cart event. |
Cost per Unique Add to Wishlist | The average cost of each unique add to wishlist event. |
Cost per Unique Checkout | The average cost of each unique checkout event. |
Cost per Unique Complete Tutorial | The average cost of each unique complete tutorial event. |
Cost per Unique Create Group | The average cost of each unique create group event. |
Cost per Unique Create Role | The average cost of each unique create role event. |
Cost per Unique Generate Lead | The average cost of each unique generate lead event. |
Cost per Unique In-App Ad Click | The average cost of each unique in-app ad click event. |
Cost per Unique In-App Ad Impression | The average cost of each unique in-app ad impression event. |
Cost per Unique Join Group | The average cost of each unique join group event. |
Cost per Unique Launch App | The average cost of each unique launch app event. |
Cost per Unique Loan Apply | The average cost of each unique loan apply event. |
Cost per Unique Loan Approval | The average cost of each unique loan approval event. |
Cost per Unique Loan Disbursal | The average cost of each unique loan disbursal event. |
Cost per Unique Login | The average cost of each unique login event. |
Cost per Unique Purchase | The average cost of each unique purchase event. |
Cost per Unique Rate | The average cost of each unique rate event. |
Cost per Unique Registration | The average cost of each unique registration event. |
Cost per Unique Search | The average cost of each unique search event. |
Cost per Unique Spend Credit | The average cost of each unique spend credit event. |
Cost per Unique Start Trial | The average cost of each unique start trial event. |
Cost per Unique Subscribe | The average cost of each unique subscribe event. |
Cost per Unique Unlock Achievement | The average cost of each unique unlock achievement event. |
Cost per Unique View Content | The average cost of each unique view content event. |
Cost per Unlock Achievement | The average cost for each unlock achievement event. |
Cost per View Content | The average cost for each view content event. |
Total Achieve Level | The number of achieve level events that are attributed to your ads. |
Total Achieve Level Value | The total value returned from all achieve level events. |
Total Add Payment Info | The number of add payment info events that are attributed to your ads. |
Total Add to Cart | The number of add to cart events that are attributed to your ads. |
Total Add to Cart Value | The total value returned from all add to cart events. |
Total Add to Wishlist | The number of add to wishlist events that are attributed to your ads. |
Total Add to Wishlist Value | The total value returned from all add to wishlist events. |
Total Checkout | The number of checkout events that are attributed to your ads. |
Total Checkout Value | The total value returned from all checkout events. |
Total Complete Tutorial | The number of complete tutorial events that are attributed to your ads. |
Total Complete Tutorial Value | The total value returned from all complete tutorial events. |
Total Create Group | The number of create group events that are attributed to your ads. |
Total Create Group Value | The total value returned from all create group events. |
Total Create Role | The number of create role events that are attributed to your ads. |
Total Create Role Value | The total value returned from all create role events. |
Total Generate Lead | The number of generate lead events that are attributed to your ads. |
Total Generate Lead Value | The total value returned from all generate lead events. |
Total In-App Ad Click | The number of in-app ad click events that are attributed to your ads. |
Total In-App Ad Click Value | The total value returned from all in-app ad click events. |
Total In-App Ad Impression | The number of in-app ad impression events that are attributed to your ads. |
Total In-App Ad Impression Value | The total value returned from all in-app ad impression events. |
Total Join Group | The number of join group events that are attributed to your ads. |
Total Join Group Value | The total value returned from all join group events. |
Total Launch App | The number of launch app events that are attributed to your ads. |
Total Loan Apply | The number of loan apply events that are attributed to your ads. |
Total Loan Approval | The number of loan approval events that are attributed to your ads. |
Total Loan Disbursal | The number of loan disbursal events that are attributed to your ads. |
Total Login | The number of login events that are attributed to your ads. |
Total Purchase | The number of purchase events that are attributed to your ads. |
Total Purchase Value | The total value returned from all purchase events. |
Total Rate | The number of rate events that are attributed to your ads. |
Total Rate Value | The total value returned from all rate events. |
Total Registration | The number of registration events that are attributed to your ads. |
Total Search | The number of search events that are attributed to your ads. |
Total Spend Credit | The number of spend credit events that are attributed to your ads. |
Total Spend Credit Value | The total value returned from all spend credit events. |
Total Start Trial | The number of start trial events that are attributed to your ads. |
Total Subscribe | The number of subscribe events that are attributed to your ads. |
Total Subscribe Value | The total value returned from all subscribe events. |
Total Unlock Achievement | The number of unlock achievement events that are attributed to your ads. |
Total Unlock Achievement Value | The total value returned from all unlock achievement events. |
Total View Content | The number of view content events that are attributed to your ads. |
Total View Content Value | The total value returned from all view content events. |
Unique Achieve Level | The number of unique achieve level events that are attributed to your ads. |
Unique Achieve Level Rate | The percentage of unique achieve level events out of all app install events. |
Unique Add Payment Info | The number of unique add payment info events that are attributed to your ads. |
Unique Add Payment Info Rate | The percentage of unique add payment info events out of all app install events. |
Unique Add to Cart | The number of unique add to cart events that are attributed to your ads. |
Unique Add to Cart Rate | The percentage of unique add to cart events out of all app install events. |
Unique Add to Wishlist | The number of unique add to wishlist events that are attributed to your ads. |
Unique Add to Wishlist Rate | The percentage of unique add to wishlist events out of all app install events. |
Unique Checkout | The number of unique checkout events that are attributed to your ads. |
Unique Checkout Rate | The percentage of unique checkout events out of all app install events. |
Unique Complete Tutorial | The number of unique complete tutorial events that are attributed to your ads. |
Unique Complete Tutorial Rate | The percentage of unique complete tutorial events out of all app install events. |
Unique Create Group | The number of unique create group events that are attributed to your ads. |
Unique Create Group Rate | The percentage of unique create group events out of all app install events. |
Unique Create Role | The number of unique create role events that are attributed to your ads. |
Unique Create Role Rate | The percentage of unique create role events out of all app install events. |
Unique Generate Lead | The number of unique generate lead events that are attributed to your ads. |
Unique Generate Lead Rate | The percentage of unique generate lead events out of all app install events. |
Unique In-App Ad Click | The number of unique in-app ad click events that are attributed to your ads. |
Unique In-App Ad Click Rate | The percentage of unique in-app ad click events out of all app install events. |
Unique In-App Ad Impression | The number of unique in-app ad impression events that are attributed to your ads. |
Unique In-App Ad Impression Rate | The percentage of unique in-app ad impression events out of all app install events. |
Unique Join Group | The number of unique join group events that are attributed to your ads. |
Unique Join Group Rate | The percentage of unique join group events out of all app install events. |
Unique Launch App | The number of unique launch app events that are attributed to your ads. |
Unique Launch App Rate | The percentage of unique launch app events out of all app install events. |
Unique Loan Apply | The number of unique loan apply events that are attributed to your ads. |
Unique Loan Apply Rate | The percentage of unique loan apply events out of all app install events. |
Unique Loan Approval | The number of unique loan approval events that are attributed to your ads. |
Unique Loan Approval Rate | The percentage of unique loan approval events out of all app install events. |
Unique Loan Disbursal | The number of unique loan disbursal events that are attributed to your ads. |
Unique Loan Disbursal Rate | The percentage of unique loan disbursal events out of all app install events. |
Unique Login | The number of unique login events that are attributed to your ads. |
Unique Login Rate | The percentage of unique login events out of all app install events. |
Unique Purchase | The number of unique purchase events that are attributed to your ads. |
Unique Purchase Rate | The percentage of unique purchase events out of all app install events. |
Unique Rate | The number of unique rate events that are attributed to your ads. |
Unique Rate Rate | The percentage of unique rate events out of all app install events. |
Unique Registration | The number of unique registration events that are attributed to your ads. |
Unique Registration Rate | The percentage of unique registration events out of all app install events. |
Unique Search | The number of unique search events that are attributed to your ads. |
Unique Search Rate | The percentage of unique search events out of all app install events. |
Unique Spend Credit | The number of unique spend credit events that are attributed to your ads. |
Unique Spend Credit Rate | The percentage of unique spend credit events out of all app install events. |
Unique Start Trial | The number of unique start trial events that are attributed to your ads. |
Unique Start Trial Rate | The percentage of unique start trial events out of all app install events. |
Unique Subscribe | The number of unique subscribe events that are attributed to your ads. |
Unique Subscribe Rate | The percentage of unique subscribe events out of all app install events. |
Unique Unlock Achievement | The number of unique unlock achievement events that are attributed to your ads. |
Unique Unlock Achievement Rate | The percentage of unique unlock achievement events out of all app install events. |
Unique View Content | The number of unique view content events that are attributed to your ads. |
Unique View Content Rate | The percentage of unique view content events out of all app install events. |