Advertising on TikTok

Available in-app events metrics

Last updated: September 2024

This is a glossary of in-app event reporting metrics that TikTok Ads Manager supports. These metrics allow you to track how people interacted with your app after they viewed a TikTok ad.


Note: To track in-app events, including onsite, you will need to create your app on your TikTok Ads Manager account and connect it to a mobile measurement partner. To learn more, refer to How to Set Up App Attribution in TikTok Ads Manager.


Read Create and Manage Reports to learn more about creating a report for your campaigns.

In-App event metric

Definition

App Install

The number of app install events that are attributed to your ads.

Cost per Achieve Level

The average cost for each achieve level event.

Cost per Add Payment Info

The average cost for each add payment info event.

Cost per Add to Cart

The average cost for each add to cart event.

Cost per Add to Wishlist

The average cost for each add to wishlist event.

Cost per App Install

The average cost of each app install event.

Cost per Checkout

The average cost for each checkout event.

Cost per Complete Tutorial

The average cost for each complete tutorial event.

Cost per Create Group

The average cost for each create group event.

Cost per Create Role

The average cost for each create role event.

Cost per Generate Lead

The average cost for each generate lead event.

Cost per In-App Ad Click

The average cost for each in-app ad click event.

Cost per In-App Ad Impression

The average cost for each in-app ad impression event.

Cost per Join Group

The average cost for each join group event.

Cost per Launch App

The average cost for each launch app event.

Cost per Loan Apply

The average cost for each loan apply event.

Cost per Loan Approval

The average cost for each loan approval event.

Cost per Loan Disbursal

The average cost for each loan disbursal event.

Cost per Login

The average cost for each login event.

Cost per Purchase

The average cost for each purchase event.

Cost per Rate

The average cost for each rate event.

Cost per Registration

The average cost for each registration event.

Cost per Search

The average cost for each search event.

Cost per Spend Credit

The average cost for each spend credit event.

Cost per Start Trial

The average cost for each start trial event.

Cost per Subscribe

The average cost for each subscribe event.

Cost per Unique Achieve Level

The average cost of each unique achieve level event.

Cost per Unique Add Payment Info

The average cost of each unique add payment info event.

Cost per Unique Add to Cart

The average cost of each unique add to cart event.

Cost per Unique Add to Wishlist

The average cost of each unique add to wishlist event.

Cost per Unique Checkout

The average cost of each unique checkout event.

Cost per Unique Complete Tutorial

The average cost of each unique complete tutorial event.

Cost per Unique Create Group

The average cost of each unique create group event.

Cost per Unique Create Role

The average cost of each unique create role event.

Cost per Unique Generate Lead

The average cost of each unique generate lead event.

Cost per Unique In-App Ad Click

The average cost of each unique in-app ad click event.

Cost per Unique In-App Ad Impression

The average cost of each unique in-app ad impression event.

Cost per Unique Join Group

The average cost of each unique join group event.

Cost per Unique Launch App

The average cost of each unique launch app event.

Cost per Unique Loan Apply

The average cost of each unique loan apply event.

Cost per Unique Loan Approval

The average cost of each unique loan approval event.

Cost per Unique Loan Disbursal

The average cost of each unique loan disbursal event.

Cost per Unique Login

The average cost of each unique login event.

Cost per Unique Purchase

The average cost of each unique purchase event.

Cost per Unique Rate

The average cost of each unique rate event.

Cost per Unique Registration

The average cost of each unique registration event.

Cost per Unique Search

The average cost of each unique search event.

Cost per Unique Spend Credit

The average cost of each unique spend credit event.

Cost per Unique Start Trial

The average cost of each unique start trial event.

Cost per Unique Subscribe

The average cost of each unique subscribe event.

Cost per Unique Unlock Achievement

The average cost of each unique unlock achievement event.

Cost per Unique View Content

The average cost of each unique view content event.

Cost per Unlock Achievement

The average cost for each unlock achievement event.

Cost per View Content

The average cost for each view content event.

Total Achieve Level

The number of achieve level events that are attributed to your ads.

Total Achieve Level Value

The total value returned from all achieve level events.

Total Add Payment Info

The number of add payment info events that are attributed to your ads.

Total Add to Cart

The number of add to cart events that are attributed to your ads.

Total Add to Cart Value

The total value returned from all add to cart events.

Total Add to Wishlist

The number of add to wishlist events that are attributed to your ads.

Total Add to Wishlist Value

The total value returned from all add to wishlist events.

Total Checkout

The number of checkout events that are attributed to your ads.

Total Checkout Value

The total value returned from all checkout events.

Total Complete Tutorial

The number of complete tutorial events that are attributed to your ads.

Total Complete Tutorial Value

The total value returned from all complete tutorial events.

Total Create Group

The number of create group events that are attributed to your ads.

Total Create Group Value

The total value returned from all create group events.

Total Create Role

The number of create role events that are attributed to your ads.

Total Create Role Value

The total value returned from all create role events.

Total Generate Lead

The number of generate lead events that are attributed to your ads.

Total Generate Lead Value

The total value returned from all generate lead events.

Total In-App Ad Click

The number of in-app ad click events that are attributed to your ads.

Total In-App Ad Click Value

The total value returned from all in-app ad click events.

Total In-App Ad Impression

The number of in-app ad impression events that are attributed to your ads.

Total In-App Ad Impression Value

The total value returned from all in-app ad impression events.

Total Join Group

The number of join group events that are attributed to your ads.

Total Join Group Value

The total value returned from all join group events.

Total Launch App

The number of launch app events that are attributed to your ads.

Total Loan Apply

The number of loan apply events that are attributed to your ads.

Total Loan Approval

The number of loan approval events that are attributed to your ads.

Total Loan Disbursal

The number of loan disbursal events that are attributed to your ads.

Total Login

The number of login events that are attributed to your ads.

Total Purchase

The number of purchase events that are attributed to your ads.

Total Purchase Value

The total value returned from all purchase events.

Total Rate

The number of rate events that are attributed to your ads.

Total Rate Value

The total value returned from all rate events.

Total Registration

The number of registration events that are attributed to your ads.

Total Search

The number of search events that are attributed to your ads.

Total Spend Credit

The number of spend credit events that are attributed to your ads.

Total Spend Credit Value

The total value returned from all spend credit events.

Total Start Trial

The number of start trial events that are attributed to your ads.

Total Subscribe

The number of subscribe events that are attributed to your ads.

Total Subscribe Value

The total value returned from all subscribe events.

Total Unlock Achievement

The number of unlock achievement events that are attributed to your ads.

Total Unlock Achievement Value

The total value returned from all unlock achievement events.

Total View Content

The number of view content events that are attributed to your ads.

Total View Content Value

The total value returned from all view content events.

Unique Achieve Level

The number of unique achieve level events that are attributed to your ads.

Unique Achieve Level Rate

The percentage of unique achieve level events out of all app install events.

Unique Add Payment Info

The number of unique add payment info events that are attributed to your ads.

Unique Add Payment Info Rate

The percentage of unique add payment info events out of all app install events.

Unique Add to Cart

The number of unique add to cart events that are attributed to your ads.

Unique Add to Cart Rate

The percentage of unique add to cart events out of all app install events.

Unique Add to Wishlist

The number of unique add to wishlist events that are attributed to your ads.

Unique Add to Wishlist Rate

The percentage of unique add to wishlist events out of all app install events.

Unique Checkout

The number of unique checkout events that are attributed to your ads.

Unique Checkout Rate

The percentage of unique checkout events out of all app install events.

Unique Complete Tutorial

The number of unique complete tutorial events that are attributed to your ads.

Unique Complete Tutorial Rate

The percentage of unique complete tutorial events out of all app install events.

Unique Create Group

The number of unique create group events that are attributed to your ads.

Unique Create Group Rate

The percentage of unique create group events out of all app install events.

Unique Create Role

The number of unique create role events that are attributed to your ads.

Unique Create Role Rate

The percentage of unique create role events out of all app install events.

Unique Generate Lead

The number of unique generate lead events that are attributed to your ads.

Unique Generate Lead Rate

The percentage of unique generate lead events out of all app install events.

Unique In-App Ad Click

The number of unique in-app ad click events that are attributed to your ads.

Unique In-App Ad Click Rate

The percentage of unique in-app ad click events out of all app install events.

Unique In-App Ad Impression

The number of unique in-app ad impression events that are attributed to your ads.

Unique In-App Ad Impression Rate

The percentage of unique in-app ad impression events out of all app install events.

Unique Join Group

The number of unique join group events that are attributed to your ads.

Unique Join Group Rate

The percentage of unique join group events out of all app install events.

Unique Launch App

The number of unique launch app events that are attributed to your ads.

Unique Launch App Rate

The percentage of unique launch app events out of all app install events.

Unique Loan Apply

The number of unique loan apply events that are attributed to your ads.

Unique Loan Apply Rate

The percentage of unique loan apply events out of all app install events.

Unique Loan Approval

The number of unique loan approval events that are attributed to your ads.

Unique Loan Approval Rate

The percentage of unique loan approval events out of all app install events.

Unique Loan Disbursal

The number of unique loan disbursal events that are attributed to your ads.

Unique Loan Disbursal Rate

The percentage of unique loan disbursal events out of all app install events.

Unique Login

The number of unique login events that are attributed to your ads.

Unique Login Rate

The percentage of unique login events out of all app install events.

Unique Purchase

The number of unique purchase events that are attributed to your ads.

Unique Purchase Rate

The percentage of unique purchase events out of all app install events.

Unique Rate

The number of unique rate events that are attributed to your ads.

Unique Rate Rate

The percentage of unique rate events out of all app install events.

Unique Registration

The number of unique registration events that are attributed to your ads.

Unique Registration Rate

The percentage of unique registration events out of all app install events.

Unique Search

The number of unique search events that are attributed to your ads.

Unique Search Rate

The percentage of unique search events out of all app install events.

Unique Spend Credit

The number of unique spend credit events that are attributed to your ads.

Unique Spend Credit Rate

The percentage of unique spend credit events out of all app install events.

Unique Start Trial

The number of unique start trial events that are attributed to your ads.

Unique Start Trial Rate

The percentage of unique start trial events out of all app install events.

Unique Subscribe

The number of unique subscribe events that are attributed to your ads.

Unique Subscribe Rate

The percentage of unique subscribe events out of all app install events.

Unique Unlock Achievement

The number of unique unlock achievement events that are attributed to your ads.

Unique Unlock Achievement Rate

The percentage of unique unlock achievement events out of all app install events.

Unique View Content

The number of unique view content events that are attributed to your ads.

Unique View Content Rate

The percentage of unique view content events out of all app install events.