Information for advertisers on resumed service in the U.S.

Last updated: January 2025

TikTok is once again available to the majority of U.S. users. We do expect some temporary instability to our services, which could impact TikTok features or users' access to the app. We're working hard to restore our operations back to normal as soon as possible.


Impact to advertisers and campaigns

Ad campaigns targeting U.S. audiences that were automatically paused will resume, although LIVE campaigns will have certain limitations. You will continue to be able to access your accounts, your data, and TikTok for Business solutions including TikTok Ads Manager, Business Center, API for Business, and creative and measurement solutions, among others. We’re working hard to resume TikTok’s operations to normal as soon as possible.


For any questions about impacts to your specific campaign, please log in with your ad account and find additional resources at the bottom of this page.