International Football Championship 2022 - Event Handbook

This article explains the restrictions for TikTok Ads relating to International Football Championship 2022 brands and products.

Topic

Details

Third-Party Products

Restrictions: Ad creatives and landing pages must not display content that infringes or violates third-party rights related to official International Football Championship 2022 brands and products. These include, but not limited to, trademarks, logos, service marks, trade names, or other proprietary or personal rights. If your brand is not one of the sponsors or partners of the event, do not use the name of the International Football Championship 2022.

Example: Brands that are not sponsors or partners of the International Football Championship 2022 referencing the event.

Counterfeit Products

Restrictions: Ad creatives and landing pages must not display counterfeits or unauthorized replicas of an actual International Football Championship 2022-related product.


Example: Counterfeit team shirts, unauthorized replicas of the International Football Championship 2022trophy, or counterfeit album stickers.

Negative Suggestions

Restrictions: Ad creatives and landing pages must not contain a malicious comparison to other brands.


Example: "This product is XX cheaper than the one offered on the ABC website."

Prices

Restrictions: Ad creatives and landing pages must not contain conflicting or inconsistent information about promotion, price, discount, or any of these, including missing information, missing disclaimers, or T&Cs.


Example: The ad creative features a claim of 50% discount, but the landing page shows a discount of 40%.

Alcohol Promotion

Restrictions: The promotion of alcohol in countries such as Argentina, Chile, Colombia, Ecuador, Mexico, Uruguay, and Peru is not authorized. Do not add any reference to alcoholic beverages and alcohol consumption in your ad.


Example: Ad creatives showing people drinking and/or showing a celebration of an International Football Championship 2022 win.

Sweepstakes and Giveaways

Restrictions: Ads with any promotion of alcoholic beverages are not allowed in countries such as Argentina, Chile, Colombia, Ecuador, Mexico, Uruguay, and Peru. Do not add any reference to alcoholic beverages and alcohol consumption in your ad.


Example: Ad creative features winning a ticket to the International Football Championship 2022 by purchasing a particular alcoholic beverage brand. Which is also not authorized.

Ads Consistency

Restrictions: Ad creative needs to be consistent with the product or service promoted on the landing page.


Example: Ad creative is selling product A but on the landing page, the product featured is B.


Content