Business Help Center
Home What's new

Advertisers

App Measurement

  • In-app Events
  • Self-Attribution Network (SAN)
  • SKAN 4.0
  • Mobile Measurement Partners
  • App Events SDK

Offline conversions

  • Set up offline measurement

Web measurement

  • Web Data Connections
  • Web Events & Parameters
  • TikTok Web Measurement Tools
  • TikTok Events Manager
  • Event Matching
  • TikTok Post Purchase Surveys

Insights and reporting

  • Reports
  • Audience Insights
  • Video Insights
  • About Attribution Analytics
  • Attribution Settings
  • Lift studies
  • Cross-media measurement
  • Metrics glossary
  • TikTok supported third-party measurement

Shop Ads Measurement

  • Shop Ads Measurement
Resources
  • TikTok Shop Academy
  • TikTok Help Center
  • TikTok Academy
  • TikTok for Business
  • Creative Center
  • Terms & Policies
  • Privacy
  • ©2025 TikTok For Business