Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Insights and reporting
Reports
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- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- About TikTok invalid traffic solutions
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies in TikTok Ads Manager
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Audience Insights
Video Insights
About Attribution Analytics
Attribution Settings
Lift studies
Cross-media measurement
Metrics glossary
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- About TikTok reporting metrics in TikTok Ads Manager
- About basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
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TikTok supported third-party measurement
- Measurement /
- Insights and reporting /
- Metrics glossary /
About the Net Cost Delayed metric in TikTok Ads Manager
The Net Cost (Delayed) metric is a feature in TikTok Ads Manager that provides advertisers with the true cost of their campaigns after adjusting for ad credits or coupons used. This metric is available under the Sales campaign objective and helps advertisers understand their actual spending.
Benefits and features
Accurate Cost Tracking: The Net Cost (Delayed) metric allows advertisers to see the true cost of their campaigns, excluding any ad credits or coupons used.
Budget Management: Advertisers can better manage their budgets by understanding the net cost of their campaigns.
Transparency: This metric provides transparency in campaign spending, helping advertisers make informed decisions.
Delayed Data Reporting: There may be a delay of up to 11 hours for this data. Before this delayed metric is populated, the report will show '0'.
Availability: Data for this metric will only be populated after September 1st, 2023.
Custom Columns: In TikTok Ads Manager, select Custom Columns, then select Net Cost (Delayed) to view this metric.
Key terms
Net Cost (Delayed): The amount spent on a campaign, excluding ad credits or coupons used, with a potential delay of up to 11 hours.
Ad Credits/Coupons: Promotional codes, credits, coupons, or vouchers provided by TikTok to advertisers.
Sales Campaign Objective: A campaign objective in TikTok Ads Manager focused on driving sales.
Use case
An advertiser has a cash budget of $1,000 for a campaign. At the end of the campaign, the advertiser observes that the Net Cost (Delayed) of the campaign is $900. This means the advertiser has a remaining budget of $100. The advertiser can then decide to extend the campaign and increase the budget by $100 or allocate the remaining budget to another campaign.
Read about TikTok Ads Promotional Codes for more information on ad credits and coupons.
Explore other metrics and features in TikTok Ads Manager to optimize your campaigns.