Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Insights and reporting
Reports
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- How to see your ads performance in TikTok Ads Manager
- About managing reports
- How to create a Custom report
- How to create reports from a template
- How to create reports across multiple ad accounts
- How to create scheduled reports
- About TikTok invalid traffic solutions
- About TikTok's solution for invalid traffic with DoubleVerify
- About TikTok's solution for invalid traffic with Integral Ad Science
- About click discrepancies
- About conversion discrepancies
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Audience Insights
Video Insights
About Attribution Analytics
Attribution Settings
Lift studies
Cross-media measurement
Metrics glossary
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- Overview of TikTok reporting metrics
- Basic metrics and definitions in TikTok Ads Manager
- About in-development metrics
- Video play metrics
- Attribution Metrics
- Page events metrics
- Available metrics for an Onsite Event report
- About Estimated Metrics
- About the Net Cost Delayed metric in TikTok Ads Manager
- Available Instant Form engagement metrics
- Troubleshooting: Why Ad Metrics May Not Add Up
- How to use the Net Cost Delayed Metric
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TikTok supported third-party measurement
- Measurement /
- Insights and reporting /
- Metrics glossary /
How to use the Net Cost Delayed Metric
The Net Cost (Delayed) metric in TikTok Ads Manager helps advertisers understand the true cost of their campaigns after adjusting for ad credits or coupons used. Follow the steps to access and utilize this metric effectively.
Before you begin
Ensure you have the following:
Access to TikTok Ads Manager.
An active campaign under the Product Sales campaign objective.
Familiarity with the concept of ad credits/coupons.
How to Use Net Cost Delayed Metric
Log in to TikTok Ads Manager.
In the TikTok Ads Manager dashboard, locate the Custom Columns section.
Click on Custom Columns to open the customization options.
Select the Net Cost (Delayed) metric to add it to your report.
After your campaign starts, monitor the Net Cost (Delayed) metric in your report.
Note: that there may be a delay of up to 11 hours for this data to populate. Before this delayed metric is available, the report will show '0'.
Use the Net Cost (Delayed) metric to manage your budget effectively. For example, if you have a cash budget of $1,000 and the Net Cost (Delayed) is $900, you have a remaining budget of $100. Based on the Net Cost (Delayed), decide whether to extend the campaign and increase the budget or allocate the remaining budget to another campaign.
Resources
Learn about Net Cost Delayed Metric.
Explore other metrics and features in TikTok Ads Manager to further optimize your campaigns.
Stay updated with the latest features and improvements in TikTok Ads Manager.