About linking a personal TikTok account with a TikTok for Business account

Last updated: September 2024

To create a consistent brand image on TikTok's business platforms, you can connect your personal TikTok account to TikTok for Business.

Benefits and features

Benefits to linking your accounts include:

  • Efficient login experience: You can use your existing TikTok account credentials to log in to TikTok Ads Manager and Business Center.

  • Spark Ads creation: You can use native posts from your TikTik account to publish ads on TikTok Ads Manager.

  • Agile asset management: Videos and posts can be made accessible to your business partners to enhance collaboration.

Note: You can only link one TikTok account to one TikTok for Business account at a time. You'll also need to authorize TikTok for Business to access your TikTok account to successfully link both accounts.