How to link a new TikTok For Business Account with a TikTok Account

Last updated: July 2024

To help brands create a unified brand image across all of TikTok's monetization and business products, TikTok For Business supports linking a TikTok account to a TikTok For Business account. You can link the accounts when you create a TikTok For Business account.


To learn more about linking your TikTok and TikTok For Business accounts, watch the video below.


Before you begin

Before you link a new TikTok for Business Account with a TikTok Account, learn more about:


How to link a new TikTok For Business Account with a TikTok Account

To link a new TikTok For Business Account with a TikTok Account from the sign up page and the log in page:

From the sign up page:

  1. Go to the TikTok For Business Sign Up page.

  2. Agree to the Terms and Conditions.

  3. Click Sign up with TikTok.

  4. Sign in to your TikTok account or create a new one.

  5. Click Authorize.

  6. Create a TikTok Ads Manager account.

  7. Click Register.

  8. Finish creating your ad account from the Welcome to TikTok Ads Manager page.

From the log in page:

  1. Go to the TikTok For Business Log in page.

  2. Click Log in with TikTok.

  3. Sign in to your TikTok account or create a new one.

  4. Click Authorize.

  5. Select Create a new TikTok For Business account.

  6. Agree to the terms and conditions.

  7. Click Confirm.

  8. Create a TikTok Ads Manager account.

  9. Click Register.

  10. Finish creating your ad account from the Welcome to TikTok Ads Manager page.


When you use a TikTok account to create your TikTok For Business account, you will use your TikTok login credentials to access TikTok For Business.