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List of postback events to add to your mobile measurement partner for Video Shopping Ads

Last updated: February 2025

To fully integrate your with TikTok's Video Shopping Ads (Catalog), you will need to add three postback events to your mobile measurement partner (MMP).

TikTok Event: Code

Branch

Singular

Adjust

Appsflyer

ViewContent:29

VIEW_CONTENT

ViewContent

View content

View_content

AddToCart:22

ADD_TO_CART

AddToCart

Add to cart

Add_to_cart

Purchase:2 (Checkout:20)

PURCHASE

Purchase

Pay

Pay

Note: When you select the pay or purchase event in your MMP and send it back to TikTok Ads Manager, we will save two records for the event in our internal database. One will be labeled as Purchase, and the other will be labeled as Checkout. This is an internal process and will have no impact on any functionality.

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