As an advertiser on TikTok, you are responsible for creating and promoting honest, safe, and respectful ads. This means complying with all applicable laws, rules, and regulations that apply to your targeted markets, including any regional advertising codes. Additionally, you must comply with our Terms of Service, Community Guidelines, and all of TikTok's policies found in our Business Help Center governing the use of our services.
We strive to keep up with changing times and regulations, and are committed to providing a better user experience when viewing ads.
Refer to the following self-regulatory codes and follow other local regulations in the targeted markets.
Region | Advertising code | Relevant organization |
---|---|---|
Austria | ||
Belgium | ||
Bulgaria | ||
Cyprus | ||
Czech Republic | ||
Finland | https://kauppakamari.fi/palvelut/mainonnan-eettinen-neuvosto/markkinointiin-sovellettavat-saannot/ | |
France | ||
Germany | https://werberat.de/leitfaden-zum-werbekodex-des-deutschen-werberats/
| |
Greece | https://www.see.gr/%ce%ba%cf%8e%ce%b4%ce%b9%ce%ba%ce%b1%cf%82/ | |
Hungary | ||
Ireland | ||
Italy | ||
Luxembourg | ||
Poland | ||
Portugal | ||
Romania | https://www.rac.ro/ro/cod/codul-de-practic%C4%82-%C3%8En-comunicarea-comercial%C4%82 | |
Serbia | https://www.naeso.rs/wp-content/uploads/2019/09/Kodeks-marketinskih-komunikacija.pdf | |
Slovakia | ||
Slovenia | ||
Spain | ||
Sweden | ||
Switzerland | https://www.faire-werbung.ch/wp-content/uploads/2023/06/SLK-Grundsaetze_DE-1.7.2023-2.pdf | |
Netherlands | ||
United Kingdom | https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.html |