List of supported events by Branch
Mobile Measurement Partners (MMP) help you track app data, link installs and in-app actions to digital marketing campaigns, and measure ROI for your campaigns.
The Branch events that can be mapped in TikTok are listed in the table below:
TikTok Event | TikTok Event Name (Legacy Integration) | TikTok Event Name (SAN Integration) |
Install | active | Install |
Add Payment Info | add_payment_info | AddPaymentInfo |
Add to Wishlist | add_to_wishlist | AddToWishlist |
Launch APP | launch_app | LaunchAPP |
Complete Tutorial | complete_tutorial | CompleteTutorial |
Create Group | create_group | CreateGroup |
Create Role | create_gamerole | CreateRole |
Generate Lead | sales_lead | GenerateLead |
In-App Ad Click | in_app_ad_click | InAppADClick |
In-App Ad Impr | in_app_ad_impr | InAppAdImpr |
Join Group | join_group | JoinGroup |
Achieve Level | update_level | AchieveLevel |
Loan Apply | loan_apply | LoanApplication |
Loan Approval | loan_credit | LoanApproval |
Loan Disbursal | loan_completion | LoanDisbursal |
Login | login | Login |
Rate | rate | Rate |
Search | search | Search |
Spend Credit | spend_credits | SpendCredits |
Start Trial | start_trial | StartTrial |
Subscribe | subscribe | Subscribe |
Unlock Achievement | unlock_achievement | UnlockAchievement |
Add To Cart | in_app_cart | AddToCart |
Checkout | in_app_order | Checkout |
View Content | in_app_detail_uv | ViewContent |
Purchase | active_pay | Purchase |
Registration | active_register | Registration |
Learn about TikTok for Business Branch Integration.