Mobile Measurement Partners (MMP) help you track app data, link installs and in-app actions to digital marketing campaigns, and measure ROI for your campaigns.
The Dfinery (Adbrix) events that can be mapped in TikTok are listed in the table below:
TikTok Event | TikTok Event Name (Legacy Integration) | TikTok Event Name (SAN Integration) |
Install | install_app | install_app |
Achieve Level | achieve_level | achieve_level |
Add Payment Info | add_payment_info | add_payment_info |
Add to Cart | add_to_cart | add_to_cart |
Add to Wishlist | add_to_wishlist | add_to_wishlist |
Complete Tutorial | complete_tutorial | complete_tutorial |
Create Role | create_role | create_role |
Login | login | login |
Purchase | pay | pay |
Registration | registration | registration |
Search | search | search |
Spend Credit | spend_credits | spend_credits |
View Content | view_content | view_content |
Learn about TikTok for Business Definery Integration.