Web measurement
List of supported events by Kochava
Mobile Measurement Partners (MMP) help you track app data, link installs and in-app actions to digital marketing campaigns, and measure ROI for your campaigns.
The Kochava events that can be mapped in TikTok are listed in the table below:
TikTok Event | TikTok Event Name (Legacy Integration) | TikTok Event Name (SAN Integration) |
Install | install_app/retarget_app | InstallApp |
Add Payment Info | add_payment_info | AddPaymentInfo |
Add to Wishlist | add_to_wishlist | AddToWishlist |
Launch APP | launch_app | LaunchAPP |
Complete Tutorial | complete_tutorial | CompleteTutorial |
Create Group | create_group | CreateGroup |
Create Role | create_role | CreateRole |
Generate Lead | generate_lead | GenerateLead |
In-App Ad Click | inapp_ad_click | InAppADClick |
In-App Ad Impr | inapp_ad_impr | InAppADImpr |
Join Group | join_group | JoinGroup |
Achieve Level | achieve_level | AchieveLevel |
Loan Apply | loan_application | LoanApplication |
Loan Approval | loan_approval | LoanApproval |
Loan Disbursal | loan_disbursal | LoanDisbursal |
Login | login | Login |
Rate | rate | Rate |
Search | search | Search |
Spend Credit | spend+credits | SpendCredits |
Start Trial | start_trial | StartTrial |
Subscribe | subscribe | Subscribe |
Unlock Achievement | unlock_achievement | UnlockAchievement |
Add To Cart | add_to_cart | AddToCart |
Checkout | checkout | Checkout |
View Content | view_content | ViewContent |
Purchase | purchase | Purchase |
Registration | registration | Registration |
Learn about TikTok for Business Kochava Integration.