Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
App Measurement
In-app Events
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- About App Attribution
- List of Supported In-App Events
- About Engaged View-through Attribution
- How to view Engaged View-Through Attribution conversions
- About TikTok App ID
- How to generate a TikTok App ID
- Set up revenue and currency postbacks for Purchase event
- About the Loan Approval in-app event
- How to set up the Loan Approval in-app event
- About View-through Attribution (VTA)
- About Unattributed Events
- View and Manage App Data in Events Manager
- How to Set Up App Attribution in TikTok Ads Manager
- Available in-app events metrics
- How to measure app activity for non-app promotion campaigns
- How to view in-app metrics in TikTok Ads Manager
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Self-Attribution Network (SAN)
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- About Self-Attributing Network (SAN) integration with MMPs
- How to check if your app is on SAN integration
- How to migrate your app to SAN integration
- How to connect your new app to TikTok Ads Manager on MMP-SAN integration
- Best practices for TikTok's Self-Attributing Network
- About the attribution window on TikTok Ads Manager
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SKAN 4.0
Mobile Measurement Partners
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- About Mobile Measurement Partner Tracking
- About differences between TikTok and mobile measurement partner reporting
- About supported macros for Mobile Measurement Partners
- About reporting discrepancies between TikTok Ads Manager and MMPs
- TikTok For Business cost integration with MMPs
- List of postback events to add to your mobile measurement partner for Video Shopping Ads
- How to set up your mobile measurement partner for Video Shopping Ads
- How to switch MMPs on TikTok Events Manager
- List of supported events by Adjust
- List of supported events by Airbridge
- List of supported events by AppsFlyer
- List of supported events by Branch
- List of supported events by DFINERY (Adbrix)
- List of supported events by Kochava
- List of supported events by Singular
- List of supported events by Tenjin
- How to turn on unattributed events in Adjust
- How to turn on unattributed events in Airbridge
- How to turn on unattributed events in Appsflyer
- How to turn on unattributed events in Branch
- How to turn on unattributed events in Dfinery (Adbrix)
- How to turn on unattributed events in Kochava
- How to turn on unattributed events in Singular
- How to turn on unattributed events in Tenjin
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App Events SDK
- Measurement /
- App Measurement /
- Mobile Measurement Partners /
List of supported events by Tenjin
Mobile Measurement Partners (MMP) help you track app data, link installs and in-app actions to digital marketing campaigns, and measure ROI for your campaigns.
The Tenjin events that can be mapped in TikTok are listed in the table below:
TikTok Event | TikTok Event Name (Legacy Integration) | TikTok Event Name (SAN Integration) |
Add Payment Info | add_payment_info | add_payment_info |
Add to Wishlist | add_to_wishlist | add_to_wishlist |
Launch APP | launch_app | launch_app |
Complete Tutorial | complete_tutorial | complete_tutorial |
Create Group | create_group | create_group |
Create Role | create_role | create_role |
Generate Lead | generate_lead | generate_lead |
In-App Ad Click | inapp_ad_click | inapp_ad_click |
In-App Ad Impr | inapp_ad_impr | inapp_ad_impr |
Join Group | join_group | join_group |
Achieve Level | achieve_level | achieve_level |
Loan Apply | loan_application | loan_application |
Loan Approval | loan_approval | loan_approval |
Loan Disbursal | loan_disbursal | loan_disbursal |
Login | login | login |
Rate | rate | rate |
Search | search | search |
Spend Credit | spend_credits | spend_credits |
Start Trial | start_trial | start_trial |
Subscribe | subscribe | subscribe |
Unlock Achievement | unlock_achievement | unlock_achievement |
Add To Cart | add_to_cart | add_to_cart |
Checkout | checkout | checkout |
View Content | view_content | view_content |
Registration | registration | registration |
Learn about TikTok for Business Tenjin Integration.