List of targeting restrictions for Special Ad Categories
Special Ad Categories are for advertisers offering housing, employment, or credit opportunities in the United States or Canada. You'll be able to choose your special ad categories when creating or editing an existing ad campaign in TikTok Ads Manager.
List of targeting restrictions for Special Ad Categories
The following targeting and audience interests that are limited or unavailable when choosing a Special Ad Category for your campaign.
Demographics | Age: 18+ only Gender: Not allowed Location: Zip code targeting not allowed |
Device | Device Price: Not allowed |
Audience | Lookalike audience: Not allowed Hashtag based audience for exclusion: Not allowed Premium audience for exclusion: Not allowed |
Interest & Behavior | Limited interest targeting Interest keywords: Not allowed Hashtag targeting: Not allowed |
Targeting Mode | Automatic Targeting: Not allowed |
Targeting Expansion | Targeting expansion: Not allowed |
Targeting Recommendation | Targeting recommendations will not appear |