Appeal rejected ad with One Click Appeal for Other Ad Types

You can find the Appeal button in the rejected Ad Group or Ad Review (including Industry Rejection).

Note: If your account is suspended, you cannot submit appeals until the suspension is lifted. Please only file one appeal for each incident. Filing multiple appeals in a short period of time for the same issue will lead to delays in processing.

Step 1: Access One Click Appeal

There are two ways to access One Click Appeal:

1. from your ad group

2. from your ad list.

Ad Group

Option 1

1. Start at your TikTok Ads Manager dashboard.

2. Navigate to the Campaign tab.

3. Locate your Ad Group list.

4. Hover over the Not delivering, Limited delivery, or Pending status to review the status details.

5. Click View more to find more details on why the ad group was not approved.

6. Click Appeal.

Ad Level

Option 1

1. Start at your TikTok Ads Manager dashboard.

2. Navigate to the Campaign tab.

3. Locate your Ad list.

4. Hover over the Not delivering, Limited delivery, or Pending status to review the status details.

5. Click View more to find more details on why the ad was not approved.

6. Click Appeal.

Note: The entire ad group will be re-reviewed whether you made the appeal at the ad group (including industry rejection) or ad level.

Step 2: Provide the appeal details

After selecting the Appeal button, a window will appear for you to provide a Reason for appeal and to upload Supporting materials.

1. Review the rejection reason provided in the notification.

2. Choose a reason for appeal for your ad to be approved.

   • Description field: This field is mandatory and accepts up to 2,000 characters. You may submit the appeal in any language you prefer, but the replies will be in English.

   • Supporting materials field: This field is optional. You may upload materials that you believe will help the team better understand the case. You may upload up to 5 items in PNG, JPG, or PDF formats, 10 MB each.

   • Select Submit to confirm and send.

For more details on our TikTok ad policies, refer to Industry Entry and Ad Creatives and Landing Page: Ad Format and Functionality.

Step 3: Wait for the results

• TikTok aims to provide a response within 24 hours, but may take longer in rare cases.

• After an appeal is submitted, the Status of the Ad Group or Ad page will still display: "Not delivering", "Limited delivery", or "Pending".

  

• You can find more info by hovering over the ad or ad group status and clicking View more.

• You cannot edit an Ad Group or Ad after you have submitted a One Click Appeal.

Step 4: Check the appeal results

If the appeal is successful

• Ads will start running and the Delivery Status will change to Active.

• You will receive an email notification about the results of the appeal.

If the appeal is not successful

1. Navigate to the Campaign tab.

2. Locate your Ad Group or Ad list.

3. Hover over the Not delivering, Limited delivery, or Pending status of a rejected ad group or ad, then select View more.

4. Select Show Result; the Suggestions module will display the appeal result(s).

   • If you do not agree with the appeal result, you can submit Feedback through the Suggestions module.

You will receive an email notifying you that the appeal was unsuccessful with a link to find more information about the ad group. Example:

Step 5: Next steps to take if the appeal fails

If your appeal is not successful:

1. Check the rejection reasons, Suggestions page, and our TikTok Advertising Policies.

2. If you still believe that the disapproval is incorrect:

   • For Self-Serve Accounts: Submit a ticket. Locate the appeal disapproval message, then select Contact Customer Service.

   • For Managed Accounts: Reach out to your TikTok Sales Representative.

Troubleshooting

Appeal button is not available

If the One Click Appeal has already been used for an ad group or any ad under the ad group, the Appeal button will no longer be available.