Note: You will need to install the TikTok Pixel on your website to track page events. To learn more, refer to About TikTok Pixel.
This is a complete glossary of all the page event reporting metrics supported by TikTok Ads Manager. These metrics will allow you to track how people interacted with your website after they saw a TikTok ad.
These metrics will provide an overview of your campaign, ad group, and ad performance. To learn more about creating a report for your campaigns, refer to Create and Manage Reports.
To use this glossary, the first column is the name of the metric and the second column is the definition.
Page Event Metric | Definition |
|---|---|
Add Billing Rate | The percentage of Add Billing events out of all click events. |
Add to Cart Rate | The percentage of Add to Cart events out of all click events. |
Button Click (App Download) Rate | The percentage of Button Click (App Download) events out of all click events. |
Button Click (Form) Rate | The percentage of Button Click (Form) events out of all click events. |
Button Click (Phone Consultation) Rate | The percentage of Button Click (Phone Consultation) events out of all click events. |
Button Click Rate | The percentage of Button Click events out of all click events. |
Complete Payment Rate | The percentage of Complete Payment events out of all click events. |
Cost per Add Billing | The average cost of each Add Billing event. |
Cost per Add to Cart | The average cost of each Add to Cart event. |
Cost per Button Click | The average cost of each Button Click event. |
Cost per Button Click (App Download) | The average cost of each Button Click (App Download) event. |
Cost per Button Click (Form) | The average cost of each Button Click (Form) event. |
Cost per Button Click (Phone Consultation) | The average cost of each Button Click (Phone Consultation) event. |
Cost per Complete Payment | The average cost of each Complete Payment event. |
Cost per Details Page View (App Download) | The average cost of each Details Page View (App Download) event. |
Cost per Details Page View (Form) | The average cost of each Details Page View (Form) event. |
Cost per Details Page View (Phone Consultation) | The average cost of each Details Page View (Phone Consultation) event. |
Cost per Form Submission | The average cost of each Form Submission event. |
Cost per Initiate Checkout | The average cost of each Initiate Checkout event. |
Cost per Online Consultation | The average cost of each Online Consultation event. |
Cost per Page View | The average cost of each Page View event. |
Cost per Phone Consultation | The average cost of each Phone Consultation event. |
Cost per Place an Order | The average cost of each Place an Order event. |
Cost per Product Details Page View | The average cost of each Product Details Page View event. |
Cost per Search | The average cost of each Search event. |
Cost per User Registration | The average cost of each User Registration event. |
Details Page View (App Download) Rate | The percentage of Details Page View (App Download) events out of all click events. |
Details Page View (Form) Rate | The percentage of Details Page View (Form) events out of all click events. |
Details Page View (Phone Consultation) Rate | The percentage of Details Page View (Phone Consultation) events out of all click events. |
Form Submission Rate | The percentage of Form Submission events out of all click events. |
Initiate Checkout Rate | The percentage of Initiate Checkout events out of all click events. |
Online Consultation Rate | The percentage of Online Consultation events out of all click events. |
Page View Rate | The percentage of Page View events out of all click events. |
Phone Consultation Rate | The percentage of Phone Consultation events out of all click events. |
Place an Order Rate | The percentage of Place an Order events out of all click events. |
Product Details Page View Rate | The percentage of Product Details Page View events out of all click events. |
Search Rate | The percentage of Search events out of all click events. |
Total Add Billing | The number of Add Billing events that are attributed to your ads. |
Total Add Billing Value | The total value returned from all Add Billing events. |
Total Add to Cart | The number of Add to Cart events that are attributed to your ads. |
Total Add to Cart Value | The total value returned from all Add to Cart events. |
Total Button Click (App Download) | The number of Button Click (App Download) events that are attributed to your ads. |
Total Button Click (App Download) Value | The total value returned from all Button Click (App Download) events. |
Total Button Click (Form) | The number of Button Click (Form) events that are attributed to your ads. |
Total Button Click (Form) Value | The total value returned from all Button Click (Form) events. |
Total Button Click (Phone Consultation) | The number of Button Click (Phone Consultation) events that are attributed to your ads. |
Total Button Click (Phone Consultation) Value | The total value returned from all Button Click (Phone Consultation) events. |
Total Button Click Value | The total value returned from all Button Click events. |
Total Complete Payment | The number of Complete Payment events that are attributed to your ads. |
Total Complete Payment Value | The total value returned from all Complete Payment events. |
Total Details Page View (App Download) | The number of Details Page View (App Download) events that are attributed to your ads. |
Total Details Page View (App Download) Value | The total value returned from all Details Page View (App Download) events. |
Total Details Page View (Form) | The number of Details Page View (Form) events that are attributed to your ads. |
Total Details Page View (Form) Value | The total value returned from all Details Page View (Form) events. |
Total Details Page View (Phone Consultation) | The number of Details Page View (Phone Consultation) events that are attributed to your ads. |
Total Details Page View (Phone Consultation) Value | The total value returned from all Details Page View (Phone Consultation) events. |
Total Form Submission | The number of Form Submission events that are attributed to your ads. |
Total Form Submission Value | The total value returned from all Form Submission events. |
Total Initiate Checkout | The number of Initiate Checkout events that are attributed to your ads. |
Total Initiate Checkout Value | The total value returned from all Initiate Checkout events. |
Total Online Consultation | The number of Online Consultation events that are attributed to your ads. |
Total Online Consultation Value | The total value returned from all Online Consultation events. |
Total Page View | The number of Page View events that are attributed to your ads. |
Total Page View Value | The total value returned from all Page View events. |
Total Phone Consultation | The number of Phone Consultation events that are attributed to your ads. |
Total Phone Consultation Value | The total value returned from all Phone Consultation events. |
Total Place an Order | The number of Place an Order events that are attributed to your ads. |
Total Place an Order Value | The total value returned from all Place an Order events. |
Total Product Details Page View | The number of Product Details Page View events that are attributed to your ads. |
Total Product Details Page View Value | The total value returned from all Product Details Page View events. |
Total Search | The number of Search events that are attributed to your ads. |
Total Search Value | The total value returned from all Search events. |
Total User Registration | The number of User Registration events that are attributed to your ads. |
Total User Registration Value | The total value returned from all User Registration events. |
User Registration Rate | The percentage of User Registration events out of all click events. |
Value per Add Billing | The average value returned from each Add Billing event. |
Value per Add to Cart | The average value returned from each Add to Cart event. |
Value per Button Click | The average value returned from each Button Click event. |
Value per Button Click (App Download) | The average value returned from each Button Click (App Download) event. |
Value per Button Click (Form) | The average value returned from each Button Click (Form) event. |
Value per Button Click (Phone Consultation) | The average value returned from each Button Click (Phone Consultation) event. |
Value per Complete Payment | The average value returned from each Complete Payment event. |
Value per Details Page View (App Download) | The average value returned from each Details Page View (App Download) event. |
Value per Details Page View (Form) | The average value returned from each Details Page View (Form) event. |
Value per Details Page View (Phone Consultation) | The average value returned from each Details Page View (Phone Consultation) event. |
Value per Form Submission | The average value returned from each Form Submission event. |
Value per Initiate Checkout | The average value returned from each Initiate Checkout event. |
Value per Online Consultation | The average value returned from each Online Consultation event. |
Value per Page View | The average value returned from each Page View event. |
Value per Phone Consultation | The average value returned from each Phone Consultation event. |
Value per Place an Order | The average value returned from each Place an Order event. |
Value per Product Details Page View | The average value returned from each Product Details Page View event. |
Value per Search | The average value returned from each Search event. |
Value per User Registration | The average value returned from each User Registration event. |