Page events metrics
This is a glossary of the page event reporting metrics supported by TikTok Ads Manager. These metrics will allow you to track how people interacted with your website after they saw a TikTok ad.
Note: You will need to install the TikTok Pixel on your website to track page events. Learn more about TikTok Pixel.
Learn how to create and Manage reports.
Page event metric | Definition |
|---|---|
Add billing rate | The percentage of add billing events out of all click events. |
Payment info adds (page) | The number of page add payment info actions attributed to your ads. |
Cost per payment info add (page) | The average cost per page add payment info action attributed to your ads. |
Value per payment info add (page) | The average value per page add payment info action attributed to your ads. |
Payment info add value (page) | The total value of page add payment info actions attributed to your ads. |
Unique payment info add rate (page) | The percentage of page add payment info actions from all clicks attributed to your ads. |
Adds to cart (page) | The number of page add to cart actions attributed to your ads. |
Cost per add to cart (page) | The average cost per page add to cart action attributed to your ads. |
Value per add to cart (page) | The average value per page add to cart action attributed to your ads. |
Add to cart value (page) | The total value of page add to cart actions attributed to your ads. |
Unique add to cart rate (page) | The percentage of page add to cart actions from all clicks attributed to your ads. |
Adds to wishlist (page) | The number of page add to wishlist actions attributed to your ads. |
Cost per add to wishlist (page) | The average cost per page add to wishlist action attributed to your ads. |
Value per add to wishlist (page) | The average value per page add to wishlist action attributed to your ads. |
Add to wishlist value (page) | The total value of page add to wishlist actions attributed to your ads. |
Unique add to wishlist rate (page) | The percentage of page add to wishlist actions from all clicks attributed to your ads. |
Button clicks (page) | The number of page click button actions attributed to your ads. |
Cost per button click (page) | The average cost per page click button action attributed to your ads. |
Value per button click (page) | The average value per page click button action attributed to your ads. |
Button click value (page) | The total value of page click button actions attributed to your ads. |
Unique button click rate (page) | The percentage of page click button actions from all clicks attributed to your ads. |
Payments completed (page) | The number of page complete payment actions attributed to your ads. |
Cost per complete payment (page) | The average cost per page complete payment action attributed to your ads. |
Value per complete payment (page) | The average value per page complete payment action attributed to your ads. |
Payment completion value (page) | The total value of page complete payment actions attributed to your ads. |
Payment completion ROAS (page) | The return on ad spend (ROAS) from page complete payment actions. |
Unique payment completion rate (page) | The percentage of page complete payment actions from all clicks attributed to your ads. |
Registrations completed (page) | The number of page complete registration actions attributed to your ads. |
Cost per complete registration (page) | The average cost per page complete registration action attributed to your ads. |
Value per complete registration (page) | The average value per page complete registration action attributed to your ads. |
Registration completion value (page) | The total value of page complete registration actions attributed to your ads. |
Unique registration completion rate (page) | The percentage of page complete registration actions from all clicks attributed to your ads. |
Contacts (page) | The number of page contact actions attributed to your ads. |
Cost per contact (page) | The average cost per page contact action attributed to your ads. |
Value per contact (page) | The average value per page contact action attributed to your ads. |
Contact value (page) | The total value of page contact actions attributed to your ads. |
Unique contact rate (page) | The percentage of page contact actions from all clicks attributed to your ads. |
Downloads (page) | The number of page download actions attributed to your ads. |
Cost per download (page) | The average cost per page download action attributed to your ads. |
Value per download (page) | The average value per page download action attributed to your ads. |
Download value (page) | The total value of page download actions attributed to your ads. |
Unique download rate (page) | The percentage of page download actions from all clicks attributed to your ads. |
Checkouts initiated (page) | The number of page initiate checkout actions attributed to your ads. |
Cost per checkout initiated (page) | The average cost per page initiate checkout action attributed to your ads. |
Value per checkout initiated (page) | The average value per page initiate checkout action attributed to your ads. |
Checkout initiation value (page) | The total value of page initiate checkout actions attributed to your ads. |
Unique checkout initiation rate (page) | The percentage of page initiate checkout actions from all clicks attributed to your ads. |
Orders placed (page) | The number of page place order actions attributed to your ads. |
Cost per order placed (page) | The average cost per page place order action attributed to your ads. |
Value per order placed (page) | The average value per page place order action attributed to your ads. |
Orders placed value (page) | The total value of page place order actions attributed to your ads. |
Unique orders placed rate (page) | The percentage of page place order actions from all clicks attributed to your ads. |
Searches (page) | The number of page search actions attributed to your ads. |
Cost per search (page) | The average cost per page search action attributed to your ads. |
Value per search (page) | The average value per page search action attributed to your ads. |
Search value (page) | The total value of page search actions attributed to your ads. |
Unique search rate (page) | The percentage of page search actions from all clicks attributed to your ads. |
Form submissions (page) | The number of page submit form actions attributed to your ads. |
Cost per form submitted (page) | The average cost per page submit form action attributed to your ads. |
Value per form submitted (page) | The average value per page submit form attributed to your ads. |
Form submission value (page) | The total value of page submit form actions attributed to your ads. |
Unique form submission rate (page) | The percentage of page submit form actions from all clicks attributed to your ads. |
Subscriptions (page) | The number of page subscribe actions attributed to your ads. |
Cost per subscription (page) | The average cost per page subscribe action attributed to your ads. |
Value per subscription (page) | The average value per page subscribe action attributed to your ads. |
Subscription value (page) | The total value of page subscribe actions attributed to your ads. |
Unique subscription rate (page) | The percentage of page subscribe actions from all clicks attributed to your ads. |
Content views (page) | The number of page view content actions attributed to your ads. |
Cost per content view (page) | The average cost per page view content action attributed to your ads. |
Value per content view (page) | The average value per page view content action attributed to your ads. |
Content view value (page) | The total value of page view content actions attributed to your ads. |
Unique content view rate (page) | The percentage of page view content actions from all clicks attributed to your ads. |
Total User Registration | The number of User Registration events that are attributed to your ads. |
Total User Registration Value | The total value returned from all User Registration events. |
User Registration Rate | The percentage of User Registration events out of all click events. |
Value per Add Billing | The average value returned from each Add Billing event. |
Value per Add to Cart | The average value returned from each Add to Cart event. |
Value per Button Click | The average value returned from each Button Click event. |
Value per Button Click (App Download) | The average value returned from each Button Click (App Download) event. |
Value per Button Click (Form) | The average value returned from each Button Click (Form) event. |
Value per Button Click (Phone Consultation) | The average value returned from each Button Click (Phone Consultation) event. |
Value per Complete Payment | The average value returned from each Complete Payment event. |
Value per Details Page View (App Download) | The average value returned from each Details Page View (App Download) event. |
Value per Details Page View (Form) | The average value returned from each Details Page View (Form) event. |
Value per Details Page View (Phone Consultation) | The average value returned from each Details Page View (Phone Consultation) event. |
Value per Form Submission | The average value returned from each Form Submission event. |
Value per Initiate Checkout | The average value returned from each Initiate Checkout event. |
Value per Online Consultation | The average value returned from each Online Consultation event. |
Value per Page View | The average value returned from each Page View event. |
Value per Phone Consultation | The average value returned from each Phone Consultation event. |
Value per Place an Order | The average value returned from each Place an Order event. |
Value per Product Details Page View | The average value returned from each Product Details Page View event. |
Value per Search | The average value returned from each Search event. |
Value per User Registration | The average value returned from each User Registration event. |