About preloading web content

When you add a landing page to a TikTok ad, you can choose to preload your site's content to load content faster on mobile.

Note: TikTok does not charge you for traffic generated by the preloading service.

Benefits

Ads that enable preloading may benefit from:

• Increased site loading speed

• More site engagement and conversions

• Reduced site abandonment and churn rate

Key concepts

Preloading means users will start to download your site's content before they open it. This reduces load time and may cause a slight increase in traffic. You can exclude the pre-loading traffic by filtering out the URL parameter "crawler=tiktok_preloading" on your third-party tracking tool.

The preloading service causes an increase in website traffic because the service needs to crawl the resources on your website for storage before the user opens the page. It will not cause a large increase in traffic. The traffic will still come from the targeting locations you choose in the ad group. If you notice a significant increase in traffic and coming from other regions, it may not be the cause of preloading.

Next steps

• Learn how to opt optimize your site for preloading web content.