About payment and billing for reservation ads

For reservation ads, including Reach & Frequency, we currently support two payment options: manual payment (pre-pay) and monthly invoicing (post-pay). You must select your billing options for reservation ads, including Reach & Frequency, when you sign your contract with TikTok. Your selection does not affect billing methods chosen for auction ads.

Manual payment (pre-payment)

With this option, when you submit your Reach & Frequency order, the corresponding amount of balance will be frozen immediately. To ensure delivery, you must have an adequate balance before purchase.

Note: Manual payment balances are shared for auction ads and Reach & Frequency. For example, if you have manually topped up your ad account with $10,000, you can use the $10,000 balance for both auction ads and Reach & Frequency ads.

Monthly Invoicing (post-pay)

With monthly invoicing, rather than using balances, you can directly set an order based on your needs and pay via the monthly bill. When you create a Reach & Frequency order, our system will automatically generate a credit line application and separately review each Reach & Frequency order based on your credit history to determine whether the order is approved. If your order is approved, the system will record the spending amount in the monthly bills we send you. If your order is not approved, please contact your sales reps for help.

Note: The purchase of Reach & Frequency ads will not impact the balances of credit lines for auction ads. If you have topped-up balances or vouchers for reservation ads in the account, the system will deduct those first, and the remaining amount will be billed in the monthly bills.